Things most people don’t realize:
- Just how much time and workload are involved in running a blog
- That most blogs are abandoned within the first three months after starting — for precisely the above reason
- That most monetized blogs don’t actually make money
- That most reasonably ‘successful’ blogs are run by established PR companies
Check out the actual numbers:
The Internet contains some 980 million websites. Of that, roughly 100–180 million are blogs.
Without going into the calculations, roughly 2–4 million fresh blogposts are published daily. That means only 36 million blogs are actually active to any significant extent out of the 100–180 million blogs that exist.