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Do you have any ideas for a catchy ETF?

In the price war being waged by U.S. brokerages, the biggest battle looks to be that for ETF (exchange-traded fund) dominance.

Just this week, both Fidelity and Charles Schwab announced they would each expand commission-free trading to hundreds more ETFs.

Why are ETFs so important for brokerages? Much like your student council elections in middle school, this is a popularity contest—and low-cost ETFs have become popular enough to attract about $3.3 trillion in assets as of the end of December (plus 91% of millennials said ETFs were their choice investment vehicles last year).

But that’s where the fun ends and the Hunger Games begin, according to Bloomberg’s Barry Ritholtz. “New [ETFs] must endure a brutal Darwinian struggle for attention and assets...new ETFs need a good investment idea and a catchy marketing approach,” he wrote.

Zoom out: The average ETF lifespan is 3.4 years, per Bloomberg Intelligence.

Do you have any ideas for a catchy ETF?



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    • Guest
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      Just curious about the differences over the very long term (40 years)
      There are fees with sector ETF's.... but the diversification would mitigate the risk as well.
    • Guest
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      When investors want to sell their ETF holdings, they can do so by one of two methods. The first is to sell the shares on the open market. This is generally the option chosen by most individual investors. The second option is to gather enough shares of the ETF to form a creation unit, and then exchange the creation unit for the underlying securities. This option is generally only available to institutional investors due to the large number of shares required to form a creation unit. When these investors redeem their shares, the creation unit is destroyed and the securities are turned over to the redeemer. The beauty of this option is in its tax implications for the portfolio.
      We can see these tax implications best by comparing the ETF redemption to that of a mutual fund redemption. When mutual fund investors redeem shares from a fund, all shareholders in the fund are affected by the tax burden. This is because to redeem the shares, the mutual fund may have to sell the securities it holds, realizing the capital gain, which is subject to tax. Also, all mutual funds are required to pay out all dividends and capital gains on a yearly basis. Therefore, even if the portfolio has lost value that is unrealized, there is still a tax liability on the capital gains that had to be realized because of the requirement to pay out dividends and capital gains.
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      Source
    • Guest
      By Guest
      An ETF has many advantages over a mutual fund including costs and taxes. The creation and redemption process for ETF shares is almost the exact opposite of that for mutual fund shares. When investing in mutual funds, investors send cash to the fund company, which then uses that cash to purchase securities and in turn issues additional shares of the fund. When investors wish to redeem their mutual fund shares, they are returned to the mutual fund company in exchange for cash. Creating an ETF, however, does not involve cash.
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      The authorized participant borrows stock shares, often from a pension fund, places those shares in a trust and uses them to form ETF creation units. These are bundles of stock varying from 10,000 to 600,000 shares, but 50,000 shares is what's commonly designated as one creation unit of a given ETF. Then, the trust provides shares of the ETF, which are legal claims on the shares held in the trust (the ETFs represent tiny slivers of the creation units), to the authorized participant. Because this transaction is an in-kind trade — that is, securities are traded for securities—there are no tax implications. Once the authorized participant receives the ETF shares, they are sold to the public on the open market just like stock shares.
      When ETF shares are bought and sold on the open market, the underlying securities that were borrowed to form the creation units remain in the trust account. The trust generally has little activity beyond paying dividends from the stock, held in the trust, to the ETF owners, and providing administrative oversight. This is because the creation units are not impacted by the transactions that take place on the market when ETF shares are bought and sold.

      Source




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