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Elon Musk has discovered a new passion in life — and it could be Tesla's best product yet

Guest Nicole

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Tesla CEO Elon is the best car salesman in history. And as CEO of SpaceX, he's declared his intention to retire on Mars.

But what are supercar-fast electric vehicles and low-Earth orbits in the face of ... roofing.

Against all odds, Musk has become perhaps the biggest booster in the history of the roofing business, thanks to a new Tesla product, the Solar Roof, that officially went on sale Wednesday.

It's the first post-Solar City-acquisition product that Tesla is selling, and it sounds as if it's been occupying at least as much of Musk's attention as the forthcoming launch of Tesla's Model 3 car.

I can honestly say that I've never heard anyone express such enthusiasm about the top of house. As someone who has owned a few houses, my general reaction to discussions of roofs has been dread. They have to be replaced periodically, and that's expensive. Also, they have to be repaired. And they leak. 

Musk doesn't share this dread. Just as he has a vision for Tesla's vehicles and for SpaceX's Mars-colonizing ambitions (as well as traffic-beating tunnels and artificial intelligence), so he has a vision for roofs. And it's actually rather exciting.

screen shot 2016-11-11 at 114253 am.png

Musk introducing Solar Roof in October of 2016.Tesla

http://www.businessinsider.com/tesla-solar-roof-elon-musks-best-product-2017-5

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