Google will stop scanning your Gmail messages to sell targeted ads

[Guest Nicole]

Google will stop its long-standing practice of scanning the contents of individual Gmail users for advertising purposes, the company announced in a blog post today. The practice, something Google has done nearly since the launch of its email service, allows the company to digest the contents of email messages and use them to deliver targeted ads within Gmail itself.

Google is trying to convince more businesses to use its cloud services

Users are allowed to opt out, and Google also reserves the practice only for personal Gmail users and not those of corporate accounts. However, the practice has made it difficult for Google to find and retain corporate clients for its cloud services business, according to Diane Greene, Google’s cloud division head, who spoke with the Financial Times. This is due to general confusion over Google’s business tactics and an overall apprehension to trust the company with sensitive data, the report says.

“G Suite’s Gmail is already not used as input for ads personalization, and Google has decided to follow suit later this year in our free consumer Gmail service,” Green wrote in today’s blog post. “Consumer Gmail content will not be used or scanned for any ads personalization after this change. This decision brings Gmail ads in line with how we personalize ads for other Google products.”

Read more: https://flipboard.com/@flipboard/-google-will-stop-scanning-your-gmail-me/f-b016f22017%2Ftheverge.com

[Guest]

Good to see market forces changing giant corporations. 

[admin]

Evidently they lied to us?

 

[admin]

Isn't their company motto "Don't be evil"?

Kinda creepy isn't it?

Sort of like a group saying "Don't be cannibals".... which makes you wonder....Could they be cannibals?

Shivers down my spine.

[James Thomas Rook Jr.]

On 6/23/2017 at 9:22 PM, Nicole said:

Users are allowed to opt out, and Google also reserves the practice only for personal Gmail users and not those of corporate accounts.

I do not use Gmail ... but isn't it FREE ?

Corporate users presumably are paying THEIR money to have it THEIR WAY.

Welfare recipients, have limited or nonexistent righteous claims to the quality of FREE FOOD .... um... so to speak.

I pay $55.00 a year for my email account, and I have a RIGHT to complain.

....and ... have it MY way.