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Inter Ikea (Ikea’s parent company) is turning to third-party sites to sell its furniturein what might be the biggest consumer-facing development in its 74-year history. 

Torbjörn Lööf, Inter Ikea’s full-time CEO and part-time Viking, is reacting to declining foot traffic at suburban locations. He plans to bring more stores into cities and ramp up the retailer’s online presence—unfamiliar territory for Ikea. 

But it’s due for a 2017 makeover. 

In addition to selling furniture through potential partners like Amazon and Alibaba, Ikea is moving toward: 

  • Smaller shops, furniture pick-up points, and tech-focused in-store features.
  • The gig economy—Ikea just acquired TaskRabbit to offer more on-demand, in-home installations.
  • App technology—a new augmented reality app will show what furniture looks like in your home before you buy it.

The goal? Lift Ikea’s revenue from $44 billion to $56 billion by 2020. And if that doesn’t work, it could always just sell more meatballs.

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