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“Wal-Mart Stores Inc.” (-0.57%) will soon be called just “Walmart Inc.” Wait, that wasn’t the name the entire time?

Apparently not. 

The decision to drop “Stores” from its brand goes hand-in-hand with Walmart’s swan-dive into e-commerce. As CEO Doug McMillon puts it, “[we must follow] our growing presence as a retailer, serving customers no matter how they choose to shop.”

And it’s been a pretty, pretty big shift to say the least. 

We’re talking acquisitions of e-tailer Jet.com for $3 billion and Bonobos for $310 million, two-day delivery, and a slowdown from opening hundreds of stores each year to just a dozen.

So far it’s paid off. E-commerce sales are up 50% from last year, compared to the industry average of 13%. But if Walmart really wants people to buy into the name change, it’s got room to grow. 

Brick-and-mortar retail still accounts for 95% of its top line.

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