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Czech brewery develops alcohol-free beer for breast cancer patients

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Dive Brief:

  • Zatec, a brewery in Czechoslovakia, has partnered with a local breast advocacy group called Mamma HELP and advertising agency Y&R Prague to create an alcohol-free beer for chemotherapy patients. According to Adweek, Mamma Beer has extra vitamin B and potassium to help fortify breast cancer patients and a sweeter flavor to counter changes in taste that often result from chemo treatments. 
  • Project backers said they asked nine breweries to develop the beer, but only Zatec accepted. The brewery took about six months to create the final product. The limited-edition beer is only available in local pharmacies in the Czech Republic and online through the Mamma HELP website. It also was distributed at no charge to oncology hospitals and at eight Mamma HELP centers, Adweek reported.
  • "Doctors often recommend drinking beer, in moderation, to get some nutrition and vitamins,"  Tereza Sverakova, a breast cancer survivor and chief creative officer of Y&R Prague, told Adweek. "It really does help, but the taste is just so bitter! So, we thought it would be great to develop beer specifically for women undergoing chemo."


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