Jump to content

Money & Finance

Starbucks Takes On the Birthplace of Espresso in Italy

Topic Summary

Created

Last Reply

Replies

Views

Money & Finance -
Money & Finance -
2
204

Top Posters


Recommended Posts

 

Screen Shot 2018-09-07 at 10.45.36 AM.png

Today, Starbucks (+0.78%) is opening its first location in Italy—a "Reserve Roastery" in Milan—as an homage to the very country that inspired its espresso-fueled vision (and ~28,000 stores worldwide).

But this isn't your corner coffeehouse

Look back at the picture. That's what the very upscale, 25,000-square-foot Milan Roastery looks like.

Plus, it offers locally roasted coffee from 30 countries alongside freshly baked pizzas and pastries...and alcoholic drinks so you won't miss your after-work aperitivo.

There's a backstory: Starbucks Chairman Emeritus Howard Schultz first traveled to Milan in 1983...when there were only four Starbucks locations, all of them in Seattle.

  • Italy's cafe culture inspired him to "build a company with the same nucleus of warmth, community, and human connection," Starbucks wrote in a release literally called, "Starbucks comes to Italy: An opera verismo in seven acts."

Italy worked its magic

Now, Starbucks opens a coffee shop chock full of human connection (if someone writing your name on a cup counts) every four hours on average, and it clocked in $22.4 billion in net revenue last year.

This is just its third Roastery (after Seattle and Shanghai). But Starbucks plans to open Roasteries in New York, Tokyo, and Chicago this year and next.

  • FWIW: The Milan Roastery might not be an easy sell for the proud Italian coffee-lover. Starbucks will charge more than 3x the going price for espresso and cappuccino in Milan (at least visitors from NYC will be used to overpaying). Already, one consumer group has filed a complaint over prices.

Plus, Italians are deeply protective of their coffee culture. Good luck defending why your "grande" size is only a medium.

So why open the Roastery?

Starbucks is trying to expand abroad as U.S. sales stagnate (and force store closures). In China, for example, Starbucks opens a new location every 15 hours.

And expanding its global footprint is as important as ever—$13 billion of Starbucks's $73 billion valuation is tied to opening stores over the next few years, per Forbes.

h/t Daily Roast

Share this post


Link to post
Share on other sites


  • Similar Content

    • By LNN
      The food display looks enticing to you doesn't it?

      Well... it also is lickable and a temptation that some dogs also find irresistible


      Think twice before wrapping your fingers around that sandwich or wrap.. 
       
      And no... this wasn't a "service dog"
      Public Health in restaurant establishments in the United States has plummeted over the past few years unfortunately.
      People years ago would have been horrified by this.
       
      But isn't a dogs tongue supposedly cleaner than a humans?   (why do I doubt this wives tale?)
    • Guest Nicole
      By Guest Nicole
      A man walks in the flooded St. Mark's Square during the high-water (Acqua Alta) alert in Venice yesterday. Photo: Miguel Medina/AFP
       
      Three quarters of Venice was underwater yesterday as violent storms swept across Italy.
      The first high water of the autumn hit Venice Monday and emergency sirens blared across the lagoon city yesterday as tourists were evacuated from the centre.
      75% of the city centre was underwater, officials said, after high tides and stormy weather caused waters in the canal-ringed city to reach historic high levels.
      Yesterday visitors were barred from an inundated St. Mark's Square and police carried children to safety as the "acqua alta" (high water) passed the 110 cm above sea level mark - at which citizens are alerted to potential danger – and then kept rising.
      https://www.thelocal.it/20181030/tourists-evacuated-as-venice-flooding-reaches-historic-levels
    • By The Librarian
      If you are a baptized JW in good standing Join us here: https://www.theworldnewsmedia.org/clubs/11-jehovah%E2%80%99s-witnesses/
    • Guest Nicole
      By Guest Nicole
      Read more: https://www.designboom.com/architecture/massimiliano-locatelli-salone-del-mobile-04-20-2018/
       
       


    • By Jack Ryan
      According to some websites, it appears there's going to be a transferral of several departments out of Rome and to Imola (Bologna) in November, along with the sale of some property in the capital.
      Are they downsizing? Anyone know what's going on?
    • By The Librarian
      originally uploaded by @Bible Speaks here:
       
    • By ARchiv@L
      Many NGOs have denounced worldwide the severe persecution of the Congregation of Jehovah's Witnesses that is taking place in Russia.
      This issue was also discussed in Italy in two important conferences held in the Chamber of Deputies, respectively organized by AIDLR (International Association for the Defence of Religious Liberty) on October 26, 2016, and by CESNUR (Center for Studies on New Religions) on March 22, 2017.
      The current situation of this religious organization in Russia is heavily effected by the approval and entry into force of the controversial “Yarovaya law” that struck indiscriminately all churches other than the Russian Orthodox Church. An international chorus of voices was raised in recent months in defence of the Christian Congregation of Jehovah's Witnesses.
      Five Members of the Italian Parliament decided to add their voices to this chorus denouncing the serious violations of religious freedom of Jehovah's Witnesses in Russia, asking questions to the Italian Parliament (Legislature 17, Question n. 2/01744 - Published on April 3, 2017, at session n. 772).
      On. Rostellato, Lacquaniti, Paola Boldrini, Oliviero and Tieri reminded that
      "The Constitution of the Russian Federation -Art. 28- guarantees freedom of religion, including the right to profess a faith individually, collectively or to not profess any, to freely choose, have and to disseminate religious beliefs. The Constitution - Art. 30 - provides that everyone has the right to freely associate".
      Moreover, Jehovah's Witnesses are legally recognized in over 220 countries of the world, their religious activities are peaceful and respectful of other people's freedom and of the law, according to the European Court of Human Rights, in more than 47 judgments.
      Therefore, in light of the above, Deputies ask
      "Whether the Italian Government is aware of the facts outlined in the introduction and if it intends to take diplomatic initiatives to raise awareness in the Russian Government to respect the professions of faith in the Russian territory".
      http://cs.dimarzio.it/index.php/en/
       
    • By TheWorldNewsOrg
      DISTURBING! Italian TV Reporter Violently Attcked On Live TV While Reporting On African Migrants
       
       
       
      World News
    • Guest Nicole
      By Guest Nicole
      There's fresh impetus to explore Namibia's startling landscapes this year CREDIT:FOTOLIA
      6 JANUARY 2017 • 12:31PM
      If your ambition this year is to try new things and explore new places, you're in luck. From Nicaragua to Tajikistan, a number of hitherto "undiscovered" destinations are increasingly catering to discerning holidaymakers, with a host of new resorts opening and experiences launching over the year to come. Read below for more on the most exciting outdoor adventures to be enjoyed around the world in 2017, or for something more sedate see our guides to 2017's best wellness and fitness breaks; 2017's best luxury beach holidays; the year's best yachting and sailing holidays; and the best cities to visit over the next 12 months. 
      The Desert Circuit: Namibia Exclusive Lodges 
      The four new luxury lodges on the Namibia Exclusive circuit are located in some of the most remote and beautiful northern parts of the country, each designed by architect Greg Scott and built of local materials that reflect the region’s landscapes and cultural traditions.
      Sorris Sorris Lodge in Damaraland  has been built into huge granite boulders scattered across the desert landscape, its modern African rammed-earth structures and pool offering views over the Ugab River and the mountains of the Brandberg Massif.

      Sorris Sorris Lodge
      Omatandeka Lodge is surrounded by vast plains inhabited by the Himba people, table-top mountains and a vital wildlife corridor used by mountain zebra, oryx and endangered black rhino, while Sheya Shuushona Lodge, on the northern boundary of Etosha National Park, is surrounded by photogenic salt pans that change colour with the seasons and turn into a lake in the rainy season.
      Finally, Xaudum Lodge, the most recent addition, is surrounded by the sand dunes of the Kalahari, home to some 3,000 elephants. All four lodges are located in areas with indigenous communities and contribute funds so these people can continue to live in traditional ways on their ancestors’ land.

      The Explorations Company offers a nine-night safari, staying at three Namibia Exclusive lodges, from £8,985  per person including flights, air transfers, full board and guiding.
      The Italian Castle: Castello di Ugento, Puglia
      There are few buildings in Europe in which guests can stay above a Norman keep, dine beneath 17th-century Baroque frescoes and wander around a garden in which Bronze Age artefacts have been found. In April, on the southern heel of Italy, the (rather wonderfully named) d’Amore family will open their restored thousand-year-old Castello di Ugento to paying guests for the first time (doubles from £260).
      Visitors can relax within walled gardens, in which more than 100 medicinal and aromatic plants are grown for the kitchen and spa; admire the frescoes painted in 1694 to portray the noble family’s history; sample local wines in an ancient cistern-turned-cellar; and take cookery lessons in a wing turned by the Culinary Institute of America  into its first European school.
      A maximum of 18 guests will sleep in stone-walled rooms with high, star-vaulted ceilings and views over Ugento’s rooftops,  and they will feast on Puglian favourites cooked by Milanese chef Odette Fada, whose refined cuisine at the renowned Rex Il Ristorante in Los Angeles and San Domenico NY  made her name as one of America’s finest Italian chefs. The nearest beaches are two miles away and Baroque towns such as  Lecce are a short drive from the castle. 
      The Urban Forest: Aman Shanghai
      Aman’s latest property in China (its fourth) must be one of its most anticipated to date. The Shanghai retreat (rates not yet available) is a picture of leafy tranquility – and full of surprises. If  a visitor were to drop into the 100-acre property, planted with thousand-year-old camphor trees and interspersed with historic Ming- and Qing-dynasty houses, they’d never believe that they were within easy reach of buzzy downtown Shanghai. Neither the forest nor village are native to this area; both were moved here over the past 10 years from Jiangxi, some 500 miles southwest, by Ma Dadong, a pioneering businessman, when the building of a reservoir threatened their survival.

      Aman Shanghai
      Now that the painstaking replanting (which took three years) and the building of the hotel are complete, the 37 villas in the new sanctuary are being decorated with original beams, floors, sculptures and carvings from the uplifted village homes. Kerry Hill, the project’s architect, has taken care to reflect traditional Chinese culture while blending in contemporary comforts and natural tones of earth, moss and creamy whites. Guests can take day trips to Shanghai, walk in the forest, sample Eastern cuisine, or relax in the spa, beside the two pools or in the Nan Shu Fang contemplation garden. 
      The South American Sleeper: The Belmond Andean Explorer, Peru
      For the first time in May 2017, travellers will be able not only to traverse the Andes in one of the most luxurious trains on earth, but to sleep overnight on one. The Belmond Andean Explorer has been built to carry up to 68 passengers in en-suite cabins decorated by the South African designer Inge Moore in contemporary light woods and comforting alpaca-wool colours.
      Each of the train’s cars is fitted with expansive windows to frame views of the Andean plains, mountains and grand architecture, including the Unesco World Heritage Site of Arequipa. Although another two trains already operate in this area – Belmond’s Hiram Bingham, which offers day trips to Machu Picchu, and the more traditional Inca Princess  – this is the first modern luxury train to offer trips from Cusco to Lake Titicaca and Arequipa, on one- and two-night journeys. Chefs from the Hotel Monasterio in Cusco will serve modern Peruvian cuisine in two dining cars; guests can also enjoy spacious lounge and observation cars, and an open deck.  Doubles from £738 , all-inclusive, for one night. 
      The Gorilla Camp: Bisate Lodge, Rwanda
      One of the key trends in Africa in 2017 is the growth of camps that offer both sustainable luxury and adventure. Hence Wilderness Safaris’ decision to open Bisate Lodge in June as a luxury base for tracking the 10 habituated gorilla groups  in Rwanda’s Volcanoes National Park (doubles from £1,762 full board, excluding gorilla permits).
      The lodge, raised high above the forest floor in the amphitheatre of an eroded volcanic cone, has been designed by architect Nick Plewman to echo the spherical, thatched structures that dot the hills, as well as the layout of traditional Rwandan palaces. The interiors by Caline Williams-Wynn have been inspired by the rich detail of Rwandan textiles, many of which are made using a technique called imigongo, an ancient art form incorporating geometric shapes.
      When the first guests arrive, they will be able not only to track gorillas, but to  hike to Dian Fossey’s grave and her former research station at Karisoke, to trek to the top of a nearby volcano, and then to relax in the extensively reforested gardens.
      The Jungle Retreat: Nekupe Sporting Resort and Retreat, Nicaragua
      Nicaragua’s first luxe mountain resort sits in the lush landscape of Nandaime, just 40 minutes’ drive from the pretty colonial city of Granada. Nekupe – or heaven, in the indigenous Chorotega  language – was designed with the help of a feng shui architect to have the highest energy flow and least environmental impact possible, and the four freestanding villas and four expansive suites, with king-sized beds, made-for-sharing bathtubs and alfresco showers, are decorated in earth tones and warm woods that echo the serene setting (doubles from £720, full board). Floor-to-ceiling windows frame views over Mombacho  volcano’s perfect cone, and wraparound terraces  are perfect for sipping daiquiris, before farm-to-table feasts of nuevo-Nicaraguan cuisine.

      Nekupe will provide access to Nicaragua's underexplored nature reserves
      The surrounding nature reserve,  which echoes with the sounds of primates and toucans, can be explored on ATVs, as well as on paths created for hikers, bikers and horseback riders, or on zip wires, which soar above the forest canopy. For those not expending energy on target-shooting, tennis and yoga, there is an infinity pool and a spa.
      The Cook Ski Spot: Lech, Austria
      Size matters to ski resorts, so the hotly anticipated coronation of Ski Arlberg as Austria’s largest contiguous ski area is big news indeed. Encompassing eight villages, including big hitters St Anton, Lechand Zürs, Ski Arlberg is already one of the best-known ski areas in the Alps. But now its four new lifts are open, linking the entire area to deliver 109 miles  of pistes (three more than Val d’Isère), Ski Arlberg will join the ranks of the world’s über resorts.

      New developments have given Lech a leg up
      The four connected lifts, known as the Flexenbahn, will place Lech at the epicentre of the ski area (stealing some thunder from St Anton). While expanding its lifts, Lech has also been consolidating its position as Austria’s leading town for luxury ski chalets. In December – hot on the heels of properties like the Aurelio Clubhouse, Chalet N, Chalet 1597 and Überhaus, which have raised the luxury bar in recent years – Severin’s Alpine Retreat will open its doors. The nine-suite hotel will be fitted with only the best: Minotti furnishings, a spa with an indoor infinity pool and hypoxic chamber for altitude training, and a ski room with bespoke Indigo kit.
      Guests can take over the chalet, for free rein over the suites, restaurant, capacious spa and fire-lit lounges, or plump for The Residence: a sleek four-bedroom private apartment spanning two floors  with a professional kitchen, cinema, bar and outdoor hot tub. The Oxford Ski Company offers a week for two people at Severin’s Alpine Retreat from £6,440, including transfers and flights.
      The Rugged Destination: Pamir Mountains, Tajikistan
      Tajikistan was the second-fastest growing tourist destination in the world in 2015, according to the World Travel and Tourism Council (WTTC). Which is why in 2017 Edge Expeditions will be running a two-week Luxury Tajikistan tour of the country’s spectacular Pamir Mountains: one the most diverse, wild, exhilarating and least-explored corners of the planet.
      With a team of expert guides, a maximum of eight guests will traverse the raw wilderness by either four-wheel-drive vehicles, with a driver, or motorbikes. Journeying along the legendary Pamir Highway, travellers will spend days exploring azure mountain lakes, hidden valleys, ancient ruins and high mountain passes that very few outsiders ever get to see.
      The trip starts off at a five-star hotel in the capital, Dushanbe, while on the road the ground crew will prepare yurt camps with hot showers, comfortable beds, Egyptian cotton sheets and gourmet meals prepared by the expedition’s private chef. Along the way, both British and Tajik guides will interpret the layered history of the region, while astronomers with telescopes will also be on hand to explore some of the least light-polluted night skies in the world. 
      Edge Expeditions is offering a 14-day Luxury Tajikistan journey by four-wheel-drive or motorcycle, from £9,495 full board, starting and ending at Dushanbe, including transfers, motorcycle rental or vehicle (with driver), back-up vehicles, guides and medic, but excluding international flights.
      http://www.telegraph.co.uk/luxury/travel/2017-years-best-luxury-outdoor-adventure-holidays-namibia-nicaragua/
    • Guest Nicole
      By Guest Nicole
    • Guest Nicole
      By Guest Nicole
    • By The Librarian
      Venice, Italy
    • Guest Nicole
    • Guest Nicole
    • Guest Nicole
    • By Queen Esther
      Spectacular, incredible, amazing...  rarely seen smoke rings at Mt Etna !
      When Mount Etna erupted on April 11, 2013, it created amazing smoke rings !
      Toroidal Vortices or Volcanic smoke rings are rare, but well-documented.
    • Guest Nicole
    • Guest Nicole
      By Guest Nicole
      This Thursday, September 29, is National Coffee Day in the United States. In honor of everyone’s favorite morning beverage and the farmers who make its consumption possible, Starbucks has announced it will donate one coffee tree to a farmer in need for every cup of Mexico Chiapas coffee sold Thursday.
      The Coffee Day initiative is part of Starbucks’s broader commitment to help wipe out coffee rust—a fungus threatening coffee trees in Latin America. For the last year, Starbucks has donated a coffee tree for every bag of coffee purchased in participating stores in America and Mexico. Already, the company has raised enough money to plant 18 million rust-resistant coffee trees, 10 million of which have already been delivered to farmers. They hope that by extending their “One Tree for Every Bag” commitment to cups of coffee for National Coffee Day, they will be able to meet their goal of donating 20 million trees by the end of 2016.
      “I have seen firsthand the devastation coffee rust has had on farmers. The initial distribution of these coffee trees has already had a positive impact with potential to help farmers and their families for years to come,” said Starbucks Global Coffee executive vice president Craig Russell in a statement. “This is the perfect way to have our customers and the coffee community become part of the solution on National Coffee Day.”
      http://mentalfloss.com/article/86755/every-chiapas-coffee-sold-thursday-starbucks-will-donate-tree
    • Guest Nicole
      By Guest Nicole
      Some updates, 
      Kesia Rodriguez Merino
       Hello my brothers / sisters 
      I am living in Italy in the north,  by now we have received news that no brother / sister is dead, it is true that many have lost their homes and properties but are well and are all together ... in the village of Amatrice that has been destroyed, there is  living one family of brothers but they are well thanks to Jehovah!  
      Pamela Esposito brothers
      Hello ... I live about 100km from the quake and here they have warned us much … The circuit overseer (which was in my congregation a year ago) said that no brother has been damaged ... only homes .... even some lived there ... thank Jehovah and pray for them.
       
       
       
    • Guest Nicole
    • Guest Nicole
      By Guest Nicole
      For many years, nondairy users had one option at Starbucks: soy. Last year, coconut milk randomly materialized, but the chain’s never given almond milk any serious love. Until now: According to a press announcement, America’s most popular dairy alternative will finally hit stores nationwide next month.
      The rollout will occur in two stages: First, on September 6 at cafés in five regions — New York, Northern California, the Pacific Northwest, the Northeast, and the Mid-Atlantic. Then, by the end of the month, it will expand to all Starbucks locations. The chain says it will cost 60 cents extra and has “light almond notes without any added flavoring.” Veg News, an obvious proponent of this dairy-free addition, says a memo to employees noted that a My Starbucks Idea proposal (submitted back in 2011) begging the company to add almond milk is now up to almost 100,000 votes, making it one of the “most-requested ideas of all time.” (Starbucks has cited allergy concerns in the past to explain its foot-dragging.)
      In keeping with the theme of Japan always getting all of the cool stuff first, Starbucks’s locations over there have been offering almond milk for more than a year now. It’s even been the centerpiece of several promo drinks, suggesting it might be one way to help American stores reverse flagging sales if done right. 
      http://www.grubstreet.com/2016/08/almond-milk-finally-arrives-at-starbucks-next-month.html
    • Guest Nicole
      By Guest Nicole
      Starbucks has dedicated one of its outlets in Malaysia to hiring deaf baristas — a first for the company globally.
      The outlet in the Bangsar district currently has 10 deaf baristas, and three hearing staff, Starbucks told Mashable on Wednesday.
      If you don't know sign language, the baristas are ready to take orders written on menu cards. Each customer is assigned a number, which will flash on a screen when their order is ready.
      The Seattle coffee company worked with the Society of Interpreters for the Deaf (SID) in Malaysia to train and hire the newer baristas, it said.
      The shift manager at the Bangsar outlet, Muhammad Aizad Bin Ariffin, has been with the company for three years, and was recently promoted.
      He said he's working toward enrolling under the company's Coffee Master programme eventually — Starbucks' advanced coffee expert course.
      Starbucks has launched other social good initiatives in the past, including a commitment made several years ago to hire military veterans. 
      In February, a barista in Virginia made headlines for her gesture to learn American Sign Language to better serve a deaf customer that frequented her outlet. 
      http://mashable.com/2016/07/20/starbucks-deaf-malaysia/#FbfUbznUegqB
    • Guest Nicole
      By Guest Nicole
      Italy may witness a bank run.
      https://www.armstrongeconomics.com/world-news/sovereign-debt-crisis/banking-panic-in-italy/
  • Who Was Online   92 Users were Online in the Last 24 Hours   (Most members ever online in 24 hour was 116, last accomplished on .)




×

Important Information

Terms of Service Confirmation