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Basketball, Gambling, and Data

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The NBA has signed deals with sports data providers Genius Sports Group and Sportradar to provide betting data to U.S. sportsbooks. The partnership is the first of its kind for a major U.S. sports league. 

Promoting in-game betting

We're in the second quarter—will Lebron James make his next free throw? It's halftime—do you want to bet the "over," now bumped up 15 points given that high-scoring first half? This type of live gambling requires fast and reliable data transmission, which is at the crux of the NBA's new partnerships.

NBA Commissioner Adam Silver wants the league to earn a cut from wagers on its games, but that's going to require legislative action. 

So...selling proprietary data might be the next best way to make a buck on the growing trend of live betting. Need proof? In the U.K., more money is bet during a match than before it.

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