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Apple’s plan to create the “Netflix for news” is still buffering at 50%.

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It’s reportedly faced backlash from publishers over proposed financial terms for a news subscription service—namely, that Apple (+0.86%) wants to keep about half the revenue, 

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.

Let’s run through the details. Apple’s 

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 would let users read an unlimited amount of content from participating publishers for a monthly fee.

  • It wants half of that subscription fee for itself...
  • ...while the rest would get split among publishers based on how long users engage with their content.

But Apple could be jostled into dealmaking mode. This news subscription service is a part of its strategy to diversify revenue in the face of weakening iPhone sales (which fell 15% in Q4). Apple’s looking to increase its paid subscriptions across devices to 500 million by 2020 from today’s 360 million.

As for the publishers, striking a deal means tapping into millions of sophisticated news junkies—and the prospect of expanding their own subscription bases.

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     will reportedly reveal its news subscription and streaming video services at a potentially star-studded March 25 event. Looking forward to receiving our invite in the mail.

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