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Welcome to Stadia, an all-new way to play from Google. Coming in 2019.

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Screen Shot 2019-03-24 at 8.20.42 AM.png

But don’t worry about hiding your stash in your video game console. After all, you may not even have a console after Google’s big announcement yesterday. It 

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 a new video game streaming platform called Stadia that hopes to push the industry further into the cloud.

How it works

No one likes a backseat gamer, but it’s helpful to have Google VP Phil Harrison teach us one way to 

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 on Stadia:

  1. You watch a game trailer on YouTube.
  2. When the video is over, you get the option to “Play on Stadia.” If you select that option, the game will launch in that same YouTube window and you can start playing in as fast as five seconds.
  3. Then, you can share a video of your game with your friends and 
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     to play with you.

And here’s a big selling point: The only new hardware for Stadia is a Wi-Fi-enabled controller. The platform will work on smartphones, PCs, and TVs using Google’s Chrome browser (but not on Apple’s iOS).

Let’s take a stretch break

Google’s entering the gaming industry with a bit of 

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compared to its Big Tech peers. It sold $21.5 billion worth of games on its own app store last year, while Apple’s App Store did $33 billion in game sales, according to Sensor Tower.

And there’s no shortage of competition in games streaming, from Sony to Nvidia to Microsoft.

Btw, if you were wondering why tech giants are interested in video games…

  • Their vast network of servers puts them in a great position to leverage cloud technology.
  • The gaming market’s been valued at 
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    .

Bottom line: Stadia is an innovative platform...but it's going to need more than Block Dude to compete. May the best content win. 

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