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Burger King Trolls McDonald's

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Screen Shot 2019-05-04 at 10.42.56 AM.png

On Wednesday, Burger King launched a limited edition series of “Real Meals,” along with a commercial and campaign called #FeelYourWay to commemorate Mental Health Awareness Month.

  • The boxes are labeled with different moods...and before you read them, just know we would never lie to you. They are Pissed, Blue, Salty, YAAAS, and DGAF.

This campaign, touting the phrase “No one is happy all the time,” is clearly a foil for the Happy Meals from rival McDonald’s. But some on social media took issue with the campaign, saying the “moods” don’t capture mental health disorders respectfully.

Zoom out: This is just the latest in Burger King’s ongoing McDonald’s trolling and general attention-grabbing stunts.

Morning Brew

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