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Real Talk: Bringing live chat to SMB’s online stores

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E-commerce platform Shopify recently launched an enhanced version of its messaging capabilities in the form of Shopify Chat. Live chat capabilities can be particularly useful for a business’ e-commerce, as customers who chat with a brand convert three times more often than those who don’t.12 Shopify Chat aims to be a difference-maker for the company’s core users, small and medium-sized businesses (SMBs), helping them stay personal and prompt with their customers. The announcement follows Shopify’s foray into the fulfillment business with the Shopify Fulfillment Network. The company wants to connect merchants with third-party logistics providers and help remove barriers to entry for new businesses.

12. Shopify, “Shopify Chat: Close More Sales Through Real-Time Conversations,” Aug 14, 2019.

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