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Do the new Freestyle Coca-Cola fountains filter tap water at all?


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Update: It appears the company requires some filtration. Check out this post:

Ever since Coca-Cola came out with their new Freestyle Coke Machine, we’ve been getting call after call on Everpure’s CLM filtration systems! WHY? Because Everpure CLM has recently been validated by a third party lab to meet the tccc specifications for point of use filtration systems for the Freestyle machines! Hooray!! Being an Everpure master distributor, we are proud to carry this line of CLM water filter systems. But why the CLM line? What is CLM? I’m glad you asked! CLM is short for chloramine. As you might know, chloramine is a chemical compound made by reacting ammonia with the active ingredient in chlorine bleach. According to the Environmental Protection Agency, chloramines provide better protection against bacterial regrowth in water system. But chloramines can still effect the taste and odor of your water and can cause, through time, damage to your water applications. The specifications for the Coke Freestyle machine requires all taste and odor to be removed, the chlorine/chloramine levels to be less then 0.5 ppm, and sediment removal.Everpure’s CLM line meets all the filtration requirements for the Freestyle machine. It reduces chloramines, chlorine and other offensive contaminants that can adversely effect the taste and odor of the beverage. It’s sub-micron technology reduces dirt and particles 1/2 micron in size.  It improves the taste of fountain beverages and helps retain the drink’s carbonation. Have you ever received a complaint that your soda taste flat? Well, here’s your solution! The CLM line also protects your drink system’s seals, pump, tubing and small orifices from clogging, corrosion and abrasive wear. It is also NSF certified under NSF/ANSI Standards 42 and 53. The CLM line comes in single, twin, triple and quad systems. We also have systems with a pre-filtration option. So if you are apart of a restaurant using a Coca-cola Freestyle machine or you currently service a Freestyle machine, contact us today for more information on Everpure’s CLM line and how we can help you. You can also check out our CLM line on our website! Click here: EVERPURE’S CLM LINE!

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Guest Indiana

I hope that all the chemicals that Coca Cola has which can clean  toilets can distroy  all the bacteria using non-filtered water in other countries 😀

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      Here is the Mexican imported label:

    • By TheWorldNewsOrg
      Coca-Cola is a carbonated soft drink. It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke (a registered trademark of The Coca-Cola Company in the United States since March 27, 1944). Originally intended as a patent medicine when it was invented in the late 19th century by John Pemberton, Coca-Cola was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coke to its dominance of the world soft-drink market throughout the 20th century. The name refers to two of its original ingredients: kola nuts, a source of caffeine, and coca leaves. The current formula of Coca-Cola remains a trade secret, although a variety of reported recipes and experimental recreations have been published.

      The company produces concentrate, which is then sold to licensed Coca-Cola bottlers throughout the world. The bottlers, who hold exclusive territory contracts with the company, produce finished product in cans and bottles from the concentrate in combination with filtered water and sweeteners. A typical 12 oz (355 ml) can contains 38g of sugar (usually in the form of HFCS). The bottlers then sell, distribute and merchandise Coca-Cola to retail stores, restaurants and vending machines. The Coca-Cola Company also sells concentrate for soda fountains to major restaurants andfood service distributors.
      The Coca-Cola Company has, on occasion, introduced other cola drinks under the Coke brand name. The most common of these is Diet Coke, with others including Caffeine-Free Coca-Cola, Diet Coke Caffeine-Free, Coca-Cola Cherry, Coca-Cola Zero, Coca-Cola Vanilla, and special versions with lemon, lime, or coffee. In 2013, Coke products could be found in over 200 countries worldwide, with consumers downing more than 1.8 billion company beverage servings each day.
      Based on Interbrand's best global brand study of 2015, Coca-Cola was the world's third most valuable brand.
      History
      Confederate Colonel John Pemberton who was wounded in the American Civil War, became addicted to morphine, and began a quest to find a substitute for the dangerous opiate. The prototype Coca-Cola recipe was formulated at Pemberton's Eagle Drug and Chemical House, a drugstore in Columbus, Georgia, originally as a coca wine. He may have been inspired by the formidable success of Vin Mariani, a European coca wine.
      In 1885, Pemberton registered his French Wine Coca nerve tonic. In 1886, when Atlanta and Fulton County passedprohibition legislation, Pemberton responded by developing Coca-Cola, essentially a nonalcoholic version of French Wine Coca. The first sales were at Jacob's Pharmacy in Atlanta, Georgia, on May 8, 1886. It was initially sold as a patent medicine for five cents a glass at soda fountains, which were popular in the United States at the time due to the belief that carbonated water was good for the health. Pemberton claimed Coca-Cola cured many diseases, including morphine addiction, dyspepsia, neurasthenia, headache, and impotence. Pemberton ran the first advertisement for the beverage on May 29 of the same year in the Atlanta Journal.
      By 1888, three versions of Coca-Cola – sold by three separate businesses – were on the market. A co-partnership had been formed on January 14, 1888 between Pemberton and four Atlanta businessmen: J.C. Mayfield, A.O. Murphey; C.O. Mullahy and E.H. Bloodworth. Not codified by any signed document, a verbal statement given by Asa Candler years later asserted under testimony that he had acquired a stake in Pemberton's company as early as 1887. John Pemberton declared that the name "Coca-Cola" belonged to his son, Charley, but the other two manufacturers could continue to use the formula.
      Charley Pemberton's record of control over the "Coca-Cola" name was the underlying factor that allowed for him to participate as a major shareholder in the March 1888 Coca-Cola Company incorporation filing made in his father's place. Charley's exclusive control over the "Coca Cola" name became a continual thorn in Asa Candler's side. Candler's oldest son, Charles Howard Candler, authored a book in 1950 published by Emory University. In this definitive biography about his father, Candler specifically states: "..., on April 14, 1888, the young druggist [Asa Griggs Candler] purchased a one-third interest in the formula of an almost completely unknown proprietary elixir known as Coca-Cola."
      The deal was actually between John Pemberton's son Charley and Walker, Candler & Co. – with John Pemberton acting as cosigner for his son. For $50 down and $500 in 30 days, Walker, Candler & Co. obtained all of the one-third interest in the Coca-Cola Company that Charley held, all while Charley still held on to the name. After the April 14 deal, on April 17, 1888, one-half of the Walker/Dozier interest shares were acquired by Candler for an additional $750.
      The Coca-Cola Company
      In 1892, Candler set out to incorporate a second company; "The Coca-Cola Company" (the current corporation). When Candler had the earliest records of the "Coca-Cola Company" burned in 1910, the action was claimed to have been made during a move to new corporation offices around this time.
      After Candler had gained a better foothold on Coca-Cola in April 1888, he nevertheless was forced to sell the beverage he produced with the recipe he had under the names "Yum Yum" and "Koke". This was while Charley Pemberton was selling the elixir, although a cruder mixture, under the name "Coca-Cola", all with his father's blessing. After both names failed to catch on for Candler, by the summer of 1888, the Atlanta pharmacist was quite anxious to establish a firmer legal claim to Coca-Cola, and hoped he could force his two competitors, Walker and Dozier, completely out of the business, as well.
      On August 16, 1888, Dr. John Stith Pemberton suddenly died, Asa G. Candler then sought to move swiftly forward to attain his vision of taking full control of the whole Coca-Cola operation.
      Charley Pemberton, an alcoholic, was the one obstacle who unnerved Asa Candler more than anyone else. Candler is said to have quickly maneuvered to purchase the exclusive rights to the name "Coca-Cola" from Pemberton's son Charley right after Dr. Pemberton's death. One of several stories was that Candler bought the title to the name from Charley's mother for $300; approaching her at Dr. Pemberton's funeral. Eventually, Charley Pemberton was found on June 23, 1894, unconscious, with a stick of opium by his side. Ten days later, Charley died at Atlanta's Grady Hospital at the age of 40.
      In Charles Howard Candler's 1950 book about his father, he stated: "On August 30th [1888], he [Asa Candler] became sole proprietor of Coca-Cola, a fact which was stated on letterheads, invoice blanks and advertising copy."
      With this action on August 30, 1888, Candler's sole control became technically all true. Candler had negotiated with Margaret Dozier and her brother Woolfolk Walker a full payment amounting to $1,000, which all agreed Candler could pay off with a series of notes over a specified time span. By May 1, 1889, Candler was now claiming full ownership of the Coca-Cola beverage, with a total investment outlay by Candler for the drink enterprise over the years amounting to $2,300.
      In 1914, Margaret Dozier, as co-owner of the original Coca-Cola Company in 1888, came forward to claim that her signature on the 1888 Coca-Cola Company bill of sale had been forged. Subsequent analysis of certain similar transfer documents had also indicated John Pemberton's signature was most likely a forgery, as well, which some accounts claim was precipitated by his son Charley.
      On September 12, 1919, Coca-Cola Co. was purchased by a group of investors for $25 million and reincorporated. The company publicly offered 500,000 shares of the company for $40 a share.
      In 1986, The Coca-Cola Company merged with two of their bottling operators (owned by JTL Corporation and BCI Holding Corporation) to form Coca-Cola Enterprises Inc. (CCE).
      In December 1991, Coca-Cola Enterprises merged with the Johnston Coca-Cola Bottling Group, Inc.
      Origins of Bottling

      Bottling plant of Coca-Cola Canada Ltd. January 8, 1941. Montreal, Canada.
      The first bottling of Coca-Cola occurred in Vicksburg, Mississippi, at the Biedenharn Candy Company in 1891. The proprietor of the bottling works was Joseph A. Biedenharn. The original bottles were Biedenharn bottles, very different from the much later hobble-skirt design of 1915 now so familiar.
      It was then a few years later that two entrepreneurs from Chattanooga, Tennessee, namely; Benjamin F. Thomas and Joseph B. Whitehead, proposed the idea of bottling and were so persuasive that Candler signed a contract giving them control of the procedure for only one dollar. Candler never collected his dollar, but in 1899, Chattanooga became the site of the first Coca-Cola bottling company. Candler remained very content just selling his company's syrup. The loosely termed contract proved to be problematic for The Coca-Cola Company for decades to come. Legal matters were not helped by the decision of the bottlers to subcontract to other companies, effectively becoming parent bottlers. This contract specified that bottles would be sold at 5¢ each and had no fixed duration, leading to the fixed price of Coca-Cola from 1886 to 1959.
      20th Century
      The first outdoor wall advertisement that promoted the Coca-Cola drink was painted in 1894 in Cartersville, Georgia. Cola syrup was sold as an over-the-counter dietary supplement for upset stomach. By the time of its 50th anniversary, the soft drink had reached the status of a national icon in the USA. In 1935, it was certified kosher by Atlanta Rabbi Tobias Geffen, after the company made minor changes in the sourcing of some ingredients.
      Original framed Coca-Cola artist's drawn graphic presented by The Coca-Cola Company on July 12, 1944 to Charles Howard Candler on the occasion of Coca-Cola's "1 Billionth Gallon of Coca-Cola Syrup."
      Claimed to be the first installation anywhere of the 1948 model "Boat Motor" styled Coca-Cola soda dispenser, Fleeman's Pharmacy, Atlanta, Georgia. The "Boat Motor" soda dispenser was introduced in the late 1930s and manufactured till the late 1950s. Photograph circa 1948.
      The longest running commercial Coca-Cola soda fountain anywhere was Atlanta's Fleeman's Pharmacy, which first opened its doors in 1914. Jack Fleeman took over the pharmacy from his father and ran it until 1995; closing it after 81 years. On July 12, 1944, the one-billionth gallon of Coca-Cola syrup was manufactured by The Coca-Cola Company. Cans of Coke first appeared in 1955.
      New Coke
      On April 23, 1985, Coca-Cola, amid much publicity, attempted to change the formula of the drink with "New Coke". Follow-up taste tests revealed most consumers preferred the taste of New Coke to both Coke and Pepsi but Coca-Cola management was unprepared for the public's nostalgia for the old drink, leading to a backlash. The company gave in to protests and returned to a variation of the old formula using high fructose corn syrup instead of cane sugar as the main sweetener, under the name Coca-Cola Classic, on July 10, 1985.
      21st Century
      On July 5, 2005, it was revealed that Coca-Cola would resume operations in Iraq for the first time since the Arab League boycotted the company in 1968.
      In April 2007, in Canada, the name "Coca-Cola Classic" was changed back to "Coca-Cola". The word "Classic" was removed because "New Coke" was no longer in production, eliminating the need to differentiate between the two.The formula remained unchanged. In January 2009, Coca-Cola stopped printing the word "Classic" on the labels of 16-US-fluid-ounce (470 ml) bottles sold in parts of the southeastern United States. The change is part of a larger strategy to rejuvenate the product's image. The word "Classic" was removed from all Coca-Cola products by 2011.
      In November 2009, due to a dispute over wholesale prices of Coca-Cola products, Costco stopped restocking its shelves with Coke and Diet Coke for two months; a separate pouring rights deal in 2013 saw Coke products removed from Costco food courts in favor of Pepsi.[43] Some Costco locations (such as the ones in Tucson, Arizona) additionally sellimported Coca-Cola from Mexico with cane sugar instead of corn syrup from separate distributors. Coca-Cola introduced the 7.5-ounce mini-can in 2009, and on September 22, 2011, the company announced price reductions, asking retailers to sell eight-packs for $2.99. That same day, Coca-Cola announced the 12.5-ounce bottle, to sell for 89 cents. A 16-ounce bottle has sold well at 99 cents since being re-introduced, but the price was going up to $1.19.
      In 2012, Coca-Cola resumed business in Myanmar after 60 years of absence due to U.S.-imposed investment sanctions against the country. Coca-Cola's bottling plant will be located in Yangon and is part of the company's five-year plan and $200 million investment in Myanmar. Coca-Cola with its partners is to invest USD 5 billion in its operations in India by 2020. In 2013, it was announced that Coca-Cola Life would be introduced in Argentina that would containstevia and sugar.
      In August 2014 the company announced it was forming a long-term partnership with Monster Beverage, with the two forging a strategic marketing and distribution alliance, and product line swap. As part of the deal Coca-Cola was to acquire a 16.7% stake in Monster for $2.15 billion, with an option to increase it to 25%.
      Ingredients
      Carbonated water Sugar (sucrose or high-fructose corn syrup (HFCS) depending on country of origin) Caffeine Phosphoric acid Caramel color (E150d) Natural flavorings
      A typical can of Coca-Cola (12 fl ounces/355 ml) contains 38 grams of sugar (usually in the form of HFCS), 50 mg of sodium, 0 grams fat, 0 grams potassium, and 140 calories.[54] On May 5, 2014, Coca-Cola said it is working to remove a controversial ingredient, brominated vegetable oil, from all of its drinks.
      Formula of natural flavorings
      The exact formula of Coca-Cola's natural flavorings (but not its other ingredients, which are listed on the side of the bottle or can) is a trade secret. The original copy of the formula was held in SunTrust Bank's main vault in Atlanta for 86 years. Its predecessor, the Trust Company, was the underwriter for the Coca-Cola Company's initial public offering in 1919. On December 8, 2011, the original secret formula was moved from the vault at SunTrust Banks to a new vault containing the formula which will be on display for visitors to its World of Coca-Cola museum in downtown Atlanta.

      Coca-Cola Museum in Atlanta, Georgia
      According to Snopes, a popular myth states that only two executives have access to the formula, with each executive having only half the formula.[57] However, several sources state that while Coca-Cola does have a rule restricting access to only two executives, each knows the entire formula and others, in addition to the prescribed duo, have known the formulation process.[58]
      On February 11, 2011, Ira Glass revealed on his PRI radio show, This American Life, that the secret formula to Coca-Cola had been uncovered in a 1979 newspaper. The formula found basically matched the formula found in Pemberton's diary.
      Use of stimulants in formula
      An early Coca Cola advertisement.
      When launched, Coca-Cola's two key ingredients were cocaine and caffeine. The cocaine was derived from the coca leaf and the caffeine from kola nut, leading to the name Coca-Cola (the "K" in Kola was replaced with a "C" for marketing purposes)
      Coca – cocaine
      Pemberton called for five ounces of coca leaf per gallon of syrup, a significant dose; in 1891, Candler claimed his formula (altered extensively from Pemberton's original) contained only a tenth of this amount. Coca-Cola once contained an estimated nine milligrams of cocaine per glass. In 1903, it was removed.
      After 1904, instead of using fresh leaves, Coca-Cola started using "spent" leaves – the leftovers of the cocaine-extraction process with trace levels of cocaine. Since then, Coca-Cola uses a cocaine-free coca leaf extract prepared at a Stepan Company plant in Maywood, New Jersey.
      In the United States, the Stepan Company is the only manufacturing plant authorized by the Federal Government to import and process the coca plant, which it obtains mainly from Peru and, to a lesser extent, Bolivia. Besides producing the coca flavoring agent for Coca-Cola, the Stepan Company extracts cocaine from the coca leaves, which it sells to Mallinckrodt, a St. Louis, Missouri, pharmaceutical manufacturer that is the only company in the United States licensed to purify cocaine for medicinal use.
      Long after the syrup had ceased to contain any significant amount of cocaine, in the southeastern U.S., "dope" remained a common colloquialism for Coca-Cola, and "dope-wagons" were trucks that transported it.
      Kola nuts – caffeine
      Kola nuts act as a flavoring and the source of caffeine in Coca-Cola. In Britain, for example, the ingredient label states "Flavourings (Including Caffeine)." Kola nuts contain about 2.0 to 3.5% caffeine, are of bitter flavor and are commonly used in cola soft drinks. In 1911, the U.S. government initiated United States v. Forty Barrels and Twenty Kegs of Coca-Cola, hoping to force Coca-Cola to remove caffeine from its formula. The case was decided in favor of Coca-Cola. Subsequently, in 1912, the U.S. Pure Food and Drug Act was amended, adding caffeine to the list of "habit-forming" and "deleterious" substances which must be listed on a product's label.
      Coca-Cola contains 34 mg of caffeine per 12 fluid ounces (9.8 mg per 100 ml).

      An early Coca Cola advertisement.
      Franchised production model
      The actual production and distribution of Coca-Cola follows a franchising model. The Coca-Cola Company only produces a syrup concentrate, which it sells to bottlers throughout the world, who hold Coca-Cola franchises for one or more geographical areas. The bottlers produce the final drink by mixing the syrup with filtered water and sweeteners, and then carbonate it before putting it in cans and bottles, which the bottlers then sell and distribute to retail stores, vending machines, restaurants and food service distributors.
      The Coca-Cola Company owns minority shares in some of its largest franchises, such as Coca-Cola Enterprises, Coca-Cola Amatil, Coca-Cola Hellenic Bottling Company and Coca-Cola FEMSA, but fully independent bottlers produce almost half of the volume sold in the world. Independent bottlers are allowed to sweeten the drink according to local tastes.
      The bottling plant in Skopje, Macedonia, received the 2009 award for "Best Bottling Company".
      Geographic spread
      Since it announced its intention to begin distribution in Burma in June 2012, Coca-Cola has been officially available in every country in the world except Cuba and North Korea. However, it is reported to be available in both countries as a grey import.
      Coca-Cola has been a point of legal discussion in the Middle East. In the early 20th century, a fatwa was created in Egypt to discuss the question of "whether Muslims were permitted to drink Coca-Cola and Pepsi cola." The fatwa states: "According to the Muslim Hanefite, Shafi'ite, etc., the rule in Islamic law of forbidding or allowing foods and beverages is based on the presumption that such things are permitted unless it can be shown that they are forbidden on the basis of the Qur'an." The Muslim jurists stated that, unless the Qu'ran specifically prohibits the consumption of a particular product, it is permissible to consume. Another clause was discussed, whereby the same rules apply if a person is unaware of the condition or ingredients of the item in question.
      Brand portfolio
      This is a list of variants of Coca-Cola introduced around the world. In addition to the caffeine-free version of the original, additional fruit flavors have been included over the years. Not included here are versions of 
      Hello guest! Please register or sign in (it's free) to view the hidden content.  and Hello guest! Please register or sign in (it's free) to view the hidden content. ; variant versions of those no-calorie colas can be found at their respective articles. Name Launched Discontinued Notes Coca-Cola 1886   The original version of Coca-Cola. Hello guest! Please register or sign in (it's free) to view the hidden content. 1983   The caffeine free version of Coca-Cola. Hello guest! Please register or sign in (it's free) to view the hidden content. 1985   Was available in Canada starting in 1996.
      Called "Cherry Coca-Cola (Cherry Coke)"
      in North America until 2006.
      Hello guest! Please register or sign in (it's free) to view the hidden content. /"Coca-Cola II" 1985 2002 Was still available in Hello guest! Please register or sign in (it's free) to view the hidden content.  and Hello guest! Please register or sign in (it's free) to view the hidden content. Hello guest! Please register or sign in (it's free) to view the hidden content. 2001 2005 Available in: Australia, 
      Hello guest! Please register or sign in (it's free) to view the hidden content. , Austria, Belgium, Brazil, China, Denmark, 

      Hello guest! Please register or sign in (it's free) to view the hidden content. , Finland, France, Germany, Hong Kong,
      Iceland, Korea, Luxembourg, Macau,
      Malaysia, Mongolia, Netherlands,
      New Caledonia, New Zealand, 
      Hello guest! Please register or sign in (it's free) to view the hidden content. , Singapore, Spain, Switzerland, Taiwan,
      Tunisia, United Kingdom,
      United States, and 
      Hello guest! Please register or sign in (it's free) to view the hidden content. -Hello guest! Please register or sign in (it's free) to view the hidden content. Hello guest! Please register or sign in (it's free) to view the hidden content. 2002; 2007; 2013 2005 Available in: Austria, Australia,
      China, Czech Republic, Finland,
      Germany, Hong Kong, New Zealand,
      Malaysia, Slovakia, South-Africa,
      Sweden, United Kingdom and United States.
      It was reintroduced in
      June 2007 by popular demand.
      Hello guest! Please register or sign in (it's free) to view the hidden content. 2005   Available in Belgium, Netherlands,
      Singapore, Canada,
      the United Kingdom, and the United States.
      Hello guest! Please register or sign in (it's free) to view the hidden content. June 2005 End of 2005 Was only available in New Zealand.
      Currently available in the United States
      and the United Kingdom
      in 
      Hello guest! Please register or sign in (it's free) to view the hidden content.  fountain since 2009. Hello guest! Please register or sign in (it's free) to view the hidden content. 2006 Middle of 2007 Was replaced by Vanilla Coke in June 2007 Hello guest! Please register or sign in (it's free) to view the hidden content. 2006 Beginning of 2008 Only available in the United States,
      France, Canada, Czech Republic,
      Bosnia and Herzegovina, Bulgaria and Lithuania
      Hello guest! Please register or sign in (it's free) to view the hidden content. 2006   Only available in Bosnia and Herzegovina,
      New Zealand and Japan.
      Hello guest! Please register or sign in (it's free) to view the hidden content. 2007   Was available in the United Kingdom
      and Gibraltar for a limited time.
      In Germany, Austria and Switzerland it's sold
      under the label 
      Hello guest! Please register or sign in (it's free) to view the hidden content. . Currently available in 
      Hello guest! Please register or sign in (it's free) to view the hidden content.   fountain outlets in the United States since 2009 and in the United Kingdom since 2014.
      Hello guest! Please register or sign in (it's free) to view the hidden content. 2013   A version with Hello guest! Please register or sign in (it's free) to view the hidden content.  and sugar as sweeteners. Logo design
      The Coca-Cola logo was created by John Pemberton's bookkeeper, Frank Mason Robinson, in 1885. Robinson came up with the name and chose the logo's distinctive cursive script. The writing style used, known as Spencerian script, was developed in the mid-19th century and was the dominant form of formal handwriting in the United States during that period.
      Robinson also played a significant role in early Coca-Cola advertising. His promotional suggestions to Pemberton included giving away thousands of free drink coupons and plastering the city of Atlanta with publicity banners and streetcar signs.
      Contour bottle design
      The Coca-Cola bottle, called the "contour bottle" within the company, was created by bottle designer Earl R. Dean. In 1915, the Coca-Cola Company launched a competition among its bottle suppliers to create a new bottle for their beverage that would distinguish it from other beverage bottles, "a bottle which a person could recognize even if they felt it in the dark, and so shaped that, even if broken, a person could tell at a glance what it was."
      Chapman J. Root, president of the Root Glass Company of Terre Haute, Indiana, turned the project over to members of his supervisory staff, including company auditor T. Clyde Edwards, plant superintendent Alexander Samuelsson, and Earl R. Dean, bottle designer and supervisor of the bottle molding room. Root and his subordinates decided to base the bottle's design on one of the soda's two ingredients, the coca leaf or the kola nut, but were unaware of what either ingredient looked like. Dean and Edwards went to the Emeline Fairbanks Memorial Library and were unable to find any information about coca or kola. Instead, Dean was inspired by a picture of the gourd-shaped cocoa pod in the Encyclopædia Britannica. Dean made a rough sketch of the pod and returned to the plant to show Root. He explained to Root how he could transform the shape of the pod into a bottle. Root gave Dean his approval.
      Faced with the upcoming scheduled maintenance of the mold-making machinery, over the next 24 hours Dean sketched out a concept drawing which was approved by Root the next morning. Dean then proceeded to create a bottle mold and produced a small number of bottles before the glass-molding machinery was turned off.
      Chapman Root approved the prototype bottle and a design patent was issued on the bottle in November 1915. The prototype never made it to production since its middle diameter was larger than its base, making it unstable on conveyor belts. Dean resolved this issue by decreasing the bottle's middle diameter. During the 1916 bottler's convention, Dean's contour bottle was chosen over other entries and was on the market the same year. By 1920, the contour bottle became the standard for the Coca-Cola Company. A revised version was also patented in 1923. Because the Patent Office releases the Patent Gazette on Tuesday, the bottle was patented on December 25, 1923, and was nicknamed the "Christmas bottle." Today, the contour Coca-Cola bottle is one of the most recognized packages on the planet..."even in the dark!".
      As a reward for his efforts, Dean was offered a choice between a $500 bonus or a lifetime job at the Root Glass Company. He chose the lifetime job and kept it until the Owens-Illinois Glass Company bought out the Root Glass Company in the mid-1930s. Dean went on to work in other Midwestern glass factories.
      One alternative depiction has Raymond Loewy as the inventor of the unique design, but, while Loewy did serve as a designer of Coke cans and bottles in later years, he was in the French Army the year the bottle was invented and did not emigrate to the United States until 1919. Others have attributed inspiration for the design not to the cocoa pod, but to a Victorian hooped dress.
      In 1944, Associate Justice Roger J. Traynor of the Supreme Court of California took advantage of a case involving a waitress injured by an exploding Coca-Cola bottle to articulate the doctrine of strict liability for defective products. Traynor's concurring opinion in Escola v. Coca-Cola Bottling Co. is widely recognized as a landmark case in U.S. law today.
      In 2007, the company's logo on cans and bottles changed. The cans and bottles retained the red color and familiar typeface, but the design was simplified, leaving only the logo and a plain white swirl (the "dynamic ribbon").
      Competitors
      Pepsi, the flagship product of PepsiCo, The Coca-Cola Company's main rival in the soft drink industry, is usually second to Coke in sales, and outsells Coca-Cola in some markets. RC Cola, now owned by the Dr Pepper Snapple Group, the third largest soft drink manufacturer, is also widely available.
      Around the world, many local brands compete with Coke. In South and Central America Kola Real, known as Big Cola in Mexico, is a growing competitor to Coca-Cola. On the French island of Corsica, Corsica Cola, made by brewers of the local Pietra beer, is a growing competitor to Coca-Cola. In the French region of Brittany, Breizh Cola is available. In Peru, Inca Kola outsells Coca-Cola, which led The Coca-Cola Company to purchase the brand in 1999. In Sweden, Julmust outsells Coca-Cola during the Christmas season. In Scotland, the locally produced Irn-Bru was more popular than Coca-Cola until 2005, when Coca-Cola and Diet Coke began to outpace its sales. In the former East Germany, Vita Cola, invented during Communist rule, is gaining popularity.
      In India, Coca-Cola ranked third behind the leader, Pepsi-Cola, and local drink Thums Up. The Coca-Cola Company purchased Thums Up in 1993. As of 2004, Coca-Cola held a 60.9% market-share in India. Tropicola, a domestic drink, is served in Cuba instead of Coca-Cola, due to a United States embargo. French brand Mecca Cola and British brand Qibla Cola are competitors to Coca-Cola in the Middle East.
      In Turkey, Cola Turka, in Iran and the Middle East, Zamzam Cola and Parsi Cola, in some parts of China, China Cola, in Slovenia, Cockta and the inexpensive Mercator Cola, sold only in the country's biggest supermarket chain, Mercator, are some of the brand's competitors. Classiko Cola, made by Tiko Group, the largest manufacturing company in Madagascar, is a serious competitor to Coca-Cola in many regions. Laranjada is the top-selling soft drink on Madeira
      Advertising
      Coca-Cola's advertising has significantly affected American culture, and it is frequently credited with inventing the modern image of Santa Claus as an old man in a red-and-white suit. Although the company did start using the red-and-white Santa image in the 1930s, with its winter advertising campaigns illustrated by Haddon Sundblom, the motif was already common. Coca-Cola was not even the first soft drink company to use the modern image of Santa Claus in its advertising: White Rock Beveragesused Santa in advertisements for its ginger ale in 1923, after first using him to sell mineral water in 1915.[93][94] Before Santa Claus, Coca-Cola relied on images of smartly dressed young women to sell its beverages. Coca-Cola's first such advertisement appeared in 1895, featuring the young Bostonian actress Hilda Clark as its spokeswoman.
      1941 saw the first use of the nickname "Coke" as an official trademark for the product, with a series of advertisements informing consumers that "Coke means Coca-Cola". In 1971 a song from a Coca-Cola commercial called "I'd Like to Teach the World to Sing", produced by Billy Davis, became a hit single.
      Coke's advertising is pervasive, as one of Woodruff's stated goals was to ensure that everyone on Earth drank Coca-Cola as their preferred beverage. This is especially true in southern areas of the United States, such as Atlanta, where Coke was born.
      Some Coca-Cola television commercials between 1960 through 1986 were written and produced by former Atlanta radio veteran Don Naylor (WGST 1936–1950, WAGA 1951–1959) during his career as a producer for the McCann Erickson advertising agency. Many of these early television commercials for Coca-Cola featured movie stars, sports heroes and popular singers.
      During the 1980s, Pepsi-Cola ran a series of television advertisements showing people participating in taste tests demonstrating that, according to the commercials, "fifty percent of the participants who said they preferred Coke actually chose the Pepsi." Statisticians pointed out the problematic nature of a 50/50 result: most likely, the taste tests showed that in blind tests, most people cannot tell the difference between Pepsi and Coke. Coca-Cola ran ads to combat Pepsi's ads in an incident sometimes referred to as the cola wars; one of Coke's ads compared the so-called Pepsi challenge to twochimpanzees deciding which tennis ball was furrier. Thereafter, Coca-Cola regained its leadership in the market.
      Selena was a spokesperson for Coca-Cola from 1989 till the time of her death. She filmed three commercials for the company. During 1994, to commemorate her five years with the company, Coca-Cola issued special Selena coke bottles.[96]
      The Coca-Cola Company purchased Columbia Pictures in 1982, and began inserting Coke-product images into many of its films. After a few early successes during Coca-Cola's ownership, Columbia began to under-perform, and the studio was sold to Sony in 1989.
      Coca-Cola has gone through a number of different advertising slogans in its long history, including "The pause that refreshes", "I'd like to buy the world a Coke", and "Coke is it".
      In 2006, Coca-Cola introduced My Coke Rewards, a customer loyalty campaign where consumers earn points by entering codes from specially marked packages of Coca-Cola products into a website. These points can be redeemed for various prizes or sweepstakes entries.
      In Australia in 2011, Coca-Cola began the "share a Coke" campaign, where the Coca-Cola logo was replaced on the bottles and replaced with first names. Coca-Cola used the 150 most popular names in Australia to print on the bottles. The campaign was paired with a website page, Facebook page and an online "share a virtual Coke". The same campaign was introduced to Coca-Cola, Diet Coke & Coke Zero bottles and cans in the UK in 2013.
      Coca-Cola has also advertised its product to be consumed as a breakfast beverage, instead of coffee or tea for the morning caffeine.
      5 cents
      From 1886 to 1959, the price of Coca-Cola was fixed at five cents, in part due to an advertising campaign.
      Holiday campaigns
      The "Holidays are coming!" advertisement features a train of red delivery trucks, emblazoned with the Coca-Cola name and decorated with Christmas lights, driving through a snowy landscape and causing everything that they pass to light up and people to watch as they pass through.
      The advertisement fell into disuse in 2001, as the Coca-Cola company restructured its advertising campaigns so that advertising around the world was produced locally in each country, rather than centrally in the company's headquarters in Atlanta, Georgia. In 2007, the company brought back the campaign after, according to the company, many consumers telephoned its information center saying that they considered it to mark the beginning of Christmas. The advertisement was created by U.S. advertising agency Doner, and has been part of the company's global advertising campaign for many years.
      Keith Law, a producer and writer of commercials for Belfast CityBeat, was not convinced by Coca-Cola's reintroduction of the advertisement in 2007, saying that "I don't think there's anything Christmassy about HGVs and the commercial is too generic."
      In 2001, singer Melanie Thornton recorded the campaign's advertising jingle as a single, Wonderful Dream (Holidays are Coming), which entered the pop-music charts in Germany at no. 9. In 2005, Coca-Cola expanded the advertising campaign to radio, employing several variations of the jingle.
      In 2011, Coca-Cola launched a campaign for the Indian holiday Diwali. The campaign included commercials, a song and an integration with Shah Rukh Khan’s film Ra.One.
      Sports sponsorship
      1952 Summer Olympics inHelsinki. Coca-Cola vending point
      Coca-Cola was the first commercial sponsor of the Olympic games, at the 1928 games in Amsterdam, and has been an Olympics sponsor ever since. This corporate sponsorship included the 1996 Summer Olympics hosted in Atlanta, which allowed Coca-Cola to spotlight its hometown. Most recently, Coca-Cola has released localized commercials for the 2010 Winter Olympics in Vancouver; one Canadian commercial referred to Canada's hockey heritage and was modified after Canada won the gold medal game on February 28, 2010 by changing the ending line of the commercial to say "Now they know whose game they're playing".
      Since 1978, Coca-Cola has sponsored the FIFA World Cup, and other competitions organised by FIFA. One FIFA tournament trophy, the FIFA World Youth Championship from Tunisia in 1977 to Malaysia in 1997, was called "FIFA — Coca Cola Cup".In addition, Coca-Cola sponsors the annual Coca-Cola 600 and Coke Zero 400 for the NASCAR Sprint Cup Series at Charlotte Motor Speedway in Concord, North Carolina and Daytona International Speedway in Daytona, Florida.
      Coca-Cola has a long history of sports marketing relationships, which over the years have included Major League Baseball, theNational Football League, the National Basketball Association, and the National Hockey League, as well as with many teams within those leagues. Coca-Cola has had a longtime relationship with the NFL's Pittsburgh Steelers, due in part to the now-famous 1979 television commercial featuring "Mean Joe" Greene, leading to the two opening the Coca-Cola Great Hall at Heinz Field in 2001 and a more recent Coca-Cola Zero commercial featuring Troy Polamalu.
      Coca-Cola is the official soft drink of many collegiate football teams throughout the nation, partly due to Coca-Cola providing those schools with upgraded athletic facilities in exchange for Coca-Cola's sponsorship. This is especially prevalent at the high school level, which is more dependent on such contracts due to tighter budgets.
      Coca-Cola was one of the official sponsors of the 1996 Cricket World Cup held on the Indian subcontinent. Coca Cola is also one of the associate sponsor of Delhi Daredevils in Indian Premier League.
      In England, Coca-Cola was the main sponsor of The Football League between 2004 and 2010, a name given to the three professional divisions below the Premier League in football (soccer). In 2005, Coca-Cola launched a competition for the 72 clubs of the football league — it was called "Win a Player". This allowed fans to place one vote per day for their favorite club, with one entry being chosen at random earning £250,000 for the club; this was repeated in 2006. The "Win A Player" competition was very controversial, as at the end of the 2 competitions, Leeds United A.F.C. had the most votes by more than double, yet they did not win any money to spend on a new player for the club. In 2007, the competition changed to "Buy a Player". This competition allowed fans to buy a bottle of Coca-Cola or Coca-Cola Zero and submit the code on the wrapper on the Coca-Cola website. This code could then earn anything from 50p to £100,000 for a club of their choice. This competition was favored over the old "Win a Player" competition, as it allowed all clubs to win some money. Between 1992 and 1998, Coca-Cola was the title sponsor of the Football League Cup (Coca-Cola Cup), the secondary cup tournament of England.
      Between 1994 and 1997, Coca-Cola was also the title sponsor of the Scottish League Cup, renaming it the Coca-Cola Cup like its English counterpart.
      Coca-Cola is the presenting sponsor of the Tour Championship, the final event of the PGA Tour held each year at East Lake Golf Club in Atlanta, GA.
      Introduced March 1, 2010, in Canada, to celebrate the 2010 Winter Olympics, Coca Cola sold gold colored cans in packs of 12 355 mL (12 imp fl oz; 12 US fl oz) each, in select stores.
      In 2012, Coca-Cola (Philippines) hosted/sponsored the Coca-Cola PBA Youngstars in the Philippines.
      In mass media
      Coca Cola advertised on a Volkswagen T2 in Maringá, Paraná, Brazil.
      Coca-Cola has been prominently featured in countless films and television programs. Since its creation, it remains as one of the most prominent elements of the popular culture.[citation needed] It was a major plot element in films such asOne, Two, Three, The Coca-Cola Kid, and The Gods Must Be Crazy, among many others. It provides a setting for comical corporate shenanigans in the novel Syrup by Maxx Barry. In music, in the Beatles' song, "Come Together", the lyrics say, "He shoot Coca-Cola, he say...". The Beach Boys also referenced Coca-Cola in their 1964 song "All Summer Long" (i.e. "'Member when you spilled Coke all over your blouse?")
      The best selling artist of all time and worldwide cultural icon, Elvis Presley, promoted Coca-Cola during his last tour of 1977. The Coca-Cola Company used Elvis' image to promote the product. For example, the company used a song performed by Presley, A Little Less Conversation, in a Japanese Coca-Cola commercial.
      Other artists that promoted Coca-Cola include the Beatles, David Bowie, George Michael, Elton John and Whitney Houston, who appeared in the Diet Coca-Cola commercial, among many others.
      Not all musical references to Coca-Cola went well. A line in "Lola" by the Kinks was originally recorded as "You drink champagne and it tastes just like Coca-Cola." When the British Broadcasting Corporation refused to play the song because of the commercial reference, lead singer Ray Davies re-recorded the lyric as "it tastes just like cherry cola" to get airplay for the song.
      Political cartoonist Michel Kichka satirized a famous Coca-Cola billboard in his 1982 poster "And I Love New York." On the billboard, the Coca-Cola wave is accompanied by the words "Enjoy Coke." In Kichka's poster, the lettering and script above the Coca-Cola wave instead read "Enjoy Cocaine."
      I hope you enjoyed reading the information I found about Coca-Cola on wikipedia. Any further questions? ;-)
      I have a love-hate relationship with Coca-Cola. I love to drink it and it hates my body.




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    • K625XM

      Hello Twyla,
      I am not able to view the study materials.  Can you help me out pls ?  Thank you.
      · 0 replies
    • Claud's Lst  »  misette

      Bonjour ma sœur Misette. Comment vas-tu ? J'espère avec l'aide de Jéhovah toute la communauté et especialement toi vont bien. 
      Je n'ai pas reçu la réunion de cette semaine, est-ce qu'il y a un problème pour cette semaine ? 
           Bonne journée ou soirée 
                                   Agape 
      · 3 replies
    • folens  »  Eric Ouellet

      Bonjour Eric merci pour cet exposé.
      Bonne journée Michel
      1LE BATEAU.pdf
      · 0 replies
    • Eric Ouellet

      La sagesse est plus précieuse que l’or et la crainte envers Jéhovah est notre salut.
       
      La vraie sagesse de Dieu est un cadeau inestimable, car seul ceux qui obéissent et suivent ces préceptes en recoivent les bienfaits. En Psaume 111:10 déclare ceci: “La crainte de Jéhovah est le commencement de la sagesse.”
      Qu’est-ce que cela veut dire? La sagesse est la capacité d’utiliser efficacement sa connaissance et son intelligence pour résoudre un problème, éviter un danger, atteindre un objectif. Elle sous-entend un bon jugement. Le commencement, la première partie, le fondement de cette sagesse, c’est la crainte de Jéhovah. Pourquoi cela? Bien que toute création est l’œuvre de ses mains et dépend de lui. Il a accordé aux humains le libre arbitre, mais pas la faculté de diriger leurs pas avec succès sans tenir compte de sa direction (Josué 24:15; Jérémie 10:23). Nous ne connaîtrons le succès durable qu’à la condition de bien saisir ces idées fondamentales sur la vie, et de nous y conformer. Si notre connaissance de Jéhovah nous donne la ferme conviction que la volonté divine est promise au succès, et qu’il tiendra sa promesse de récompenser ses fidèles, alors la crainte pieuse nous poussera à agir sagement. — Proverbes 3:21-26; Hébreux 11:6.
      Prenons un exemple: Il y a quelques dizaines d’années, un jeune homme fréquentait l’université de Saskatchewan, au Canada. Au programme de sa formation figurait la biologie, et on lui a enseigné l’évolution. Après avoir été diplômé, il s’est spécialisé dans la physique nucléaire, profitant d’une bourse pour continuer ses études à l’université de Toronto. Au cours de ses études, il a constaté dans la structure des atomes révélaient des témoignages stupéfiants d’un ordre et d’une finalité extraordinaire . Mais personnes ne répondait pas à ces questions: Qui a conçu tout cela? Quand? Et pourquoi? Sans ces réponses, pouvait-il utiliser sagement ses connaissances dans un monde remplis interrogations ? Qu’est-ce qui le guiderait? Le nationalisme? Le désir de gratifications matérielles? Avait-il acquis la vraie sagesse?
      Peu après avoir été diplômé, cet homme ainsi que sa femme se sont mis à étudier la Bible avec les Témoins de Jéhovah. Dans la Parole de Dieu, ils ont peu à peu trouvé les réponses qui leur manquaient. Ils ont appris à connaître le Créateur, Jéhovah Dieu. En étudiant ce qui est arrivé à Moïse à la mer Rouge, à Daniel et à ses compagnons à Babylone, ils ont appris l’importance de craindre Dieu, et non les hommes (Exode 14:10-31; Daniel 3:8-30). Cette crainte pieuse mêlée d’un amour sincère pour Jéhovah a commencé à les animer. Rapidement, leur vie a changé. Enfin cet homme connaissait Celui dont il avait étudié l’œuvre en biologie. Il a progressivement compris le dessein de Celui dont il avait constaté la sagesse dans ses cours de physique. Au lieu d’employer sa connaissance à élaborer des instruments de destruction, il a choisi, avec sa femme, d’aider autrui à aimer Dieu et son prochain. Ils ont entrepris le service de prédicateurs du Royaume de Dieu à plein temps. Par la suite, ils ont suivi les cours de Galaad, l’École biblique de la Société Watchtower, et ont été nommés missionnaires.
      Bien entendu, tout le monde ne peut pas être missionnaire. Mais tous nous pouvons bénéficier de la sagesse fondée sur la crainte de Jéhovah. Si nous cultivons cette sagesse, nous ne consacrerons pas le meilleur de notre vie à étudier les philosophies humaines, qui n’échafaudent que des suppositions sur le but de la vie. Nous nous appliquerons à l’étude de la Bible, livre inspiré de Jéhovah Dieu, la Source de la vie, celui qui peut nous donner la vie éternelle (Psaume 36:9; Colossiens 2:8). Au lieu de nous rendre esclaves d’un système commercial chancelant, au bord de la ruine, nous écouterons Jéhovah, qui nous conseille de nous contenter de la nourriture et du vêtement, et d’accorder à nos relations avec lui la priorité dans notre existence (1 Timothée 6:8-12). Au lieu de nous comporter comme si notre avenir dépendait d’une belle situation dans le monde actuel, nous croirons la Parole de Jéhovah, qui nous affirme que le monde est en train de passer, de même que le désir du monde, alors que celui qui fait la volonté divine demeure pour toujours. — 1 Jean 2:17.
      Dans le livre de Proverbes 16:16, Salomon nous encourage par cette déclaration certaine: “Acquérir la sagesse [la sagesse qui commence par la crainte de Jéhovah], oh! combien cela vaut mieux que l’or! Et acquérir l’intelligence est préférable à l’argent.” Poussés par cette sagesse et cette intelligence, nous considérerons l’accomplissement de la volonté de Dieu comme le premier centre d’intérêt de notre vie. Et quelle activité Dieu a-t-il confiée à ses Témoins en cette période de l’histoire humaine? Faire connaître son Royaume par la prédication et aider les personnes sincères à devenir de vrais disciples de Jésus Christ (Matthieu 24:14; 28:19, 20). Il s’agit d’une activité dont on retire une satisfaction véritable et un grand bonheur. C’est donc à propos que la Bible dit: “Heureux l’homme qui a trouvé la sagesse, et l’homme qui acquiert le discernement.” — Proverbes 3:13.
      Elle nous retient de commettre le mal
      Un deuxième bienfait que nous procure la crainte de Dieu est qu’elle nous retient de commettre le mal. Celui qui respecte profondément Dieu ne détermine pas par lui-même ce qui est bien et mal. Il ne tient pas pour mauvais ce que Dieu déclare bon, ni ne considère comme bon ce que Dieu déclare mauvais (Psaume 37:1, 27; Ésaïe 5:20, 21). De plus, celui que motive la crainte pieuse ne se contente pas de savoir ce que Jéhovah déclare bon ou mauvais. Une telle personne aime ce que Jéhovah aime et elle hait ce que Jéhovah hait. En conséquence, elle agit en harmonie avec les préceptes divins. Ainsi, comme le dit Proverbes 16:6, “par la crainte de Jéhovah, on se détourne du mal”. Cette crainte pieuse devient une motivation puissante qui permet d’atteindre des résultats qu’on n’obtiendrait pas même si une personne commence tout juste à l’éprouver, la crainte pieuse peut lui donner le courage de ne pas faire quelque chose qu’elle regretterait le restant de ses jours. Au Mexique, par exemple, une femme enceinte a demandé à une chrétienne Témoin de Jéhovah ce qu’elle pensait de l’avortement. La chrétienne lui a lu plusieurs versets bibliques, puis lui a tenu ce raisonnement: “Pour le Créateur, la vie est très importante, même la vie de ceux qui ne sont pas encore nés.” (Exode 21:22, 23; Psaume 139:13-16). Des examens laissaient entendre que le bébé serait anormal. Néanmoins, après ce qu’elle avait vu dans la Parole de Dieu, cette femme a décidé de garder son enfant. Son médecin a refusé de la revoir, et son mari l’a menacée de la quitter, mais elle a tenu bon. Elle a finalement donné naissance à une magnifique petite fille, normale et en bonne santé. Par gratitude, elle a recherché les Témoins et s’est mise à étudier la Parole de Dieu avec eux. Moins d’un an après, son mari et elle se faisaient baptiser. Quelques années plus tard, à une assemblée de district, tous deux ont été enchantés de rencontrer la chrétienne qui avait parlé à la femme la première fois. Ils lui ont présenté leur jolie fillette de quatre ans. Incontestablement, le respect de Dieu et le désir puissant de ne pas lui déplaire exercent une grande influence.
      La crainte pieuse peut nous garder d’un grand nombre de mauvaises actions (2 Corinthiens 7:1). Cultivée avec soin, elle est capable d’aider quelqu’un à mettre un terme à des péchés cachés, connus de lui seul et de Jéhovah. Elle peut l’aider à se libérer de la dépendance de l’alcool ou de la drogue. Un ancien drogué d’Afrique du Sud a raconté: “Au fur et à mesure que j’apprenais à connaître Dieu, la crainte de le décevoir ou de lui déplaire grandissait en moi. Je savais qu’il m’observait, et je désirais ardemment son approbation. Cela m’a incité à me débarrasser de la drogue qui était en ma possession en la jetant dans les toilettes.” La crainte pieuse a aidé des milliers de personnes de la même manière. — Proverbes 5:21; 15:3.
      La crainte salutaire de Dieu nous préserve également de la crainte de l’homme. La plupart des humains connaissent, à des degrés divers, la crainte de l’homme. Les apôtres de Jésus Christ l’ont abandonné et se sont enfuis lorsque les soldats se sont emparés de lui dans le jardin de Gethsémané. Plus tard, dans la cour du grand prêtre, désarçonné et en proie à la crainte, Pierre a nié faire partie des disciples de Jésus et même le connaître (Marc 14:48-50, 66-72; Jean 18:15-27). Mais grâce à l’aide qu’ils ont reçue, les apôtres ont retrouvé leur équilibre spirituel. Par contre, aux jours du roi Jéhoïakim, Urie, fils de Schémaïah, fut terrassé par la crainte au point d’abandonner son service de prophète de Jéhovah et de fuir le pays, ce qui ne l’empêcha pas d’être capturé et tué. — Jérémie 26:20-23.
      Comment vaincre la crainte de l’homme? 
      Après nous avoir prévenus que “trembler devant les hommes, voilà ce qui tend un piège”, Proverbes 29:25 ajoute: “Mais celui qui se confie en Jéhovah sera protégé.” La réponse tient donc dans la confiance en Jéhovah. Cette confiance s’appuie sur la connaissance et l’expérience. L’étude de sa Parole nous démontre que les voies de Jéhovah sont droites. Nous découvrons des événements attestant qu’il est digne de confiance, que ses promesses sont sûres (y compris celle de la résurrection), qu’il est amour et qu’il est tout-puissant. Lorsqu’ensuite nous agissons conformément à cette connaissance, accomplissant ce que Jéhovah demande et rejetant fermement ce qu’il condamne, nous commençons à constater dans notre propre cas qu’il prend soin de ses serviteurs avec amour et que l’on peut compter sur lui. Nous acquérons personnellement la certitude que sa puissance est à l’œuvre pour que s’accomplisse sa volonté. Notre confiance en lui s’accroît, de même que notre amour pour lui et notre désir sincère de ne pas lui déplaire. Cette confiance est bâtie sur un fondement solide. Elle est un rempart contre la crainte de l’homme.
      Notre confiance en Jéhovah, alliée à la crainte pieuse, nous rendra fermes en faveur du bien dans le cas où un employeur menacerait de nous renvoyer si nous refusions de participer à des pratiques commerciales malhonnêtes (voir Michée 6:11, 12). Grâce à cette crainte pieuse, des milliers de chrétiens persévèrent dans le vrai culte malgré l’opposition de membres de leur famille. Elle donne aussi aux jeunes le courage de se faire connaître comme Témoins de Jéhovah à l’école, et elle les affermit face aux moqueries de leurs camarades de classe qui méprisent les principes bibliques. Ainsi, une adolescente Témoin de Jéhovah a dit: “Ce qu’ils pensent m’est bien égal. L’important, c’est ce que pense Jéhovah.”
      La même conviction donne aux vrais chrétiens la force de rester attachés aux voies de Jéhovah lorsque leur vie est en jeu. Ils savent qu’ils risquent d’être persécutés par le monde. Ils sont conscients que les apôtres ont été fouettés et que même Jésus Christ a été frappé et tué par des hommes méchants (Marc 14:65; 15:15-39; Actes 5:40; voir aussi Daniel 3:16-18). Mais les serviteurs de Jéhovah sont assurés qu’il peut leur donner la force d’endurer, qu’avec son aide ils peuvent remporter la victoire, que Jéhovah récompensera sans faute ses fidèles, si besoin en les ressuscitant dans son monde nouveau. Leur amour pour Dieu ajouté à la crainte pieuse les pousse puissamment à éviter toute action qui pourrait lui déplaire.
      C’est parce qu’ils étaient animés d’une telle motivation que les Témoins de Jéhovah ont supporté les horreurs des camps de concentration nazis dans les années 30 et 40. Ils ont pris à cœur le conseil de Jésus consigné en Luc 12:4, 5: “D’autre part, je vous le dis à vous, mes amis: Ne craignez pas ceux qui tuent le corps, et qui après cela ne peuvent rien faire de plus. Mais je vais vous indiquer qui vous devez craindre: craignez celui qui, après avoir tué, a le pouvoir de jeter dans la Géhenne. Oui, je vous le dis, Celui-là, craignez-le.” Par exemple, Gustav Auschner, un Témoin qui avait été interné dans le camp de concentration de Sachsenhausen, a écrit plus tard: ‘Les SS ont exécuté August Dickmann et ont menacé de nous passer tous par les armes si nous refusions de signer un document par lequel nous abjurions notre foi. Pas un seul n’a signé. Notre crainte de déplaire à Jéhovah était plus forte que la crainte de leurs balles.’ La crainte de l’homme mène aux compromis, mais la crainte de Dieu nous affermit pour faire le bien.
      La préservation de la vie
      Noé a connu les derniers jours du monde antédiluvien. Jéhovah avait décidé de détruire le monde d’alors en raison de la méchanceté des humains. Toutefois, en attendant, Noé a vécu dans un monde où régnaient la violence, l’immoralité sexuelle choquante et le mépris de la volonté divine. Noé a prêché la justice, et pourtant “ils ne s’aperçurent de rien jusqu’à ce que le déluge vînt et les emportât tous”. (Matthieu 24:39.) Noé n’a cependant pas renoncé à l’activité que Dieu lui avait confiée. Il fit “selon tout ce que Dieu lui avait ordonné. Ainsi fit-il”. (Genèse 6:22.) Qu’est-ce qui a permis à Noé, année après année et jusqu’au déluge, de toujours agir comme il convenait? Hébreux 11:7 répond: “Par la foi, Noé, divinement averti de choses qu’on ne voyait pas encore, fit montre d’une crainte pieuse.” Pour cette raison, sa femme, ses fils, leurs femmes et lui ont été sauvés du déluge.
       Notre époque ressemble de bien des manières à celle de Noé (Luc 17:26, 27). De nouveau un avertissement est lancé. Révélation 14:6, 7 parle d’un ange qui vole au milieu du ciel et invite les gens de toute nation et tribu et langue à ‘craindre Dieu et à lui donner gloire’. Quel que puisse être le comportement du monde autour de vous, obéissez à ces paroles, puis transmettez l’invitation à autrui. À l’instar de Noé, agissons avec foi et manifestons une crainte pieuse. Par cela, des vies peuvent être sauvées: la vôtre et celle de nombre de vos semblables. Lorsque nous considérons les bienfaits dont profitent ceux qui craignent le vrai Dieu, nous ne pouvons que souscrire aux paroles du psalmiste divinement inspiré qui chanta: 
      “Heureux est l’homme qui craint Jéhovah, dans les commandements de qui il prend grand plaisir!” — Psaume 112:1.

      · 0 replies
    • Darlene  »  T.B. (Twyla)

      I can not open study material 
      · 0 replies
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