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Nike, a company whose brand is estimated to be worth $27 billion, understands the difference apparel can make to an athlete. And like any viable business, it knows the world is full of potential customers. And so in its latest market expansion, the brand has turned to the Middle East, where female athletes have begun to come into their own over the last few years. Nike’s new pull-on hijab is made of light, stretchy fabric that includes tiny holes for breathability and an elongated back so it will not come untucked. CreditAaron Hewitt/Nike This week, Nike announced that it would release a Pro Hijab for female Muslim athletes in spring 2018. The hijab, which is expected to cost $35, is made of a lightweight, stretchy mesh polyester and will come in gray, black and obsidian. Throughout several stages of development, the product was tested by a group that included Zahra Lari, the first figure skater from the United Arab Emirates to compete internationally; Manal Rostom, a runner and triathlete currently living in Dubai; and Amna Al Haddad, an Olympic weight lifter from the United Arab Emirates. The move followed Nike’s release of an Arabic version of its Nike & Training Club app early last year and the beginning of a campaign featuring five female athletes from the Arab region with the tagline “What will they say about you?” last month. Continue reading
Nicole posted a topic in AppleAt today’s live Apple event, the fruit unveiled the iPhone 7, Apple Watch Series 2, and the Apple Watch Nike+. The watch — which comes in two sizes, 38 mm ($369) and 42mm ($399) —features built-in GPS tracking, a perforated sport band for ventilation, Nike+ Run Club app integration, and exclusive Siri commands for starting a run. Plus, push(y) notifications: The Nike+ Run Club app offers daily motivation through smart run reminders, challenges from friends and even alerts informing when the weather is right to get outside. Training data, including pace, distance and heart rate are available at a glance, and through shared run summaries, the app promotes friendly competition, even allowing users to send fist bumps to each other right from the wrist. One prompt in particular asks, “Are we running today?” No, Apple Watch,WE are not running. I am running; you are merely along for the ride, capturing all of my personal data, which you will use to expertly nag me at a later date.