Michael Krewson

How One Second Could Cost Amazon $1.6 Billion In Sales

1 post in this topic


The data comes from an infographic compiled by OnlineGraduatePrograms.com, with the specific goal of finding out about tolerance of slow webpage speeds for the average U.S. web user. Then they extended the data to cover other habits that take time, like waiting in line or being served in a restaurant. It turns out that Americans are an astonishingly impatient lot. In fact, odds are they’ve probably all given up reading this by now. Holla, rest of the world!

Some of the statistics revealed by the study are mind-boggling in their demonstration of impatience. For example, one in four people abandons surfing to a website if its page takes longer than four seconds to load. That’s just four “Mississippis,” guys. Four in 10 Americans give up accessing a mobile shopping site that won’t load in just three seconds (which is roughly the time taken to read to the period at the end of this sentence). Crazy, given that shopping sites tend to have to be image-centric, and thus may take longer to load.

The greater majority of Americans also won’t wait in line (unless they have to, we’re guessing, in places like the DMV) for more than 15 minutes. Fifty percent wouldn’t go back again to an establishment that kept them waiting for something. So you’d better serve them swiftly the first time if you want their repeat commerce, no matter what Groupon deal you can cook up.

Surprising as all this may be, the implications of this impatience are even more shocking. Amazon’s calculated that a page load slowdown of just one second could cost it $1.6 billion in sales each year. Google has calculated that by slowing its search results by just four tenths of a second they could lose 8 million searches per day–meaning they’d serve up many millions fewer online adverts.

Read the full infographic at the link here. And then realize that this may explain why Google is desperately trying, it says, to speed up search results with tweaks like Instant (and the new semantic search). It’s also a blessing that tablet computers and smartphones get faster and faster every year (even more important when you learn 25% of Americans only surf the web on mobile devices!). It’ll mean that tweaks like the better Fast Fourier Transform are still more important, as they’re set to revolutionize the speed of computing. And thank heavens for LTE, that’s all we can say.

But then we have to wonder. If Americans get used to today’s speedier Internets, phones, and web technology, will they quickly demand still speedier computers and web designs? Will tomorrow’s Amazon homepage have to travel back in time from when it’s rendered in order to pre-arrive in a U.S. web citizen’s eyeballs at just the right moment? Did we just blow your mind? That was fast.



Share this post

Link to post

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now

  • Recently Browsing

    No registered users viewing this page.

  • Similar Content

    • By Michael Krewson

      A diagram shows how an Amazon drone could land on a sloping surface while keeping its main frame level, thanks to telescoping landing legs. (Amazon Illustration via USPTO)
      Amazon’s inventors are taking a page from Inspector Gadget’s playbook to design drones with adjustable landing legs and reconfigurable propellers.
      Those two design tricks are the focus of patents issued today. It’s hard to say whether they’ll become features on Amazon’s delivery drones, still in development. But surely there’s a chance someone will make use of the innovations, right?
      The idea for the landing gear, credited to Nicholas Kristofer Gentry, adapts the sort of telescoping feature long used for camera tripods: When a drone lands on a sloping surface, its legs can expand or contract to keep the drone’s frame (and, not incidentally, its payload) level.
      “The landing gear assembly may also operate as a landing dampener to absorb shock resulting from a landing of the UAV [unmanned aerial vehicle] to absorb safe delivery of fragile items,” the patent says.
      The patent even covers ideas such as building spikes, screws, suction cups or magnets into the landing legs. Such features could help the drone stay put while it’s sitting on icy, slippery or metallic surfaces.

      This diagram shows how the angle of a drone’s propeller tips (seen at upper left) can be adjusted for different flying conditions during a trip from Boston to New York. (Amazon Illustration via USPTO)
      The other patent published today focuses on the tips of a drone’s propellers. The originators of this idea, Brian Beckman and Allan Ko, suggest building in a mechanism that can change the slant of the propeller tips, effectively creating “winglets” like the upturned tips on a Boeing 737’s wings.
      Winglets can increase flight efficiency by minimizing the spinning vortices of air that are created as a flat surface slices through the air. However, there are some situations where winglets reduce flight stability – for example, if there’s a strong crosswind during takeoff or landing.
      The patent lays out a scheme in which the drone can adjust the angle of its propeller tips to strike the right balance for its flying conditions. And that’s not all.
      “Those of ordinary skill in the pertinent arts will recognize that the systems and methods of the present disclosure may be utilized to realign or readjust any attribute of a reconfigurable propeller, including not only cant angles of blade tips with respect to blade roots, but also blade pitches, blade lengths, blade rake angles, or any other attribute of the propeller,” the inventors say.
      The applications for both patents were filed back in 2015. Amazon traditionally doesn’t comment on its patent filings, and there’s no evidence that the features have been built into the prototypes that the company is currently testing (or putting on display at this week’s SXSW conference in Texas).
      Nevertheless, the concepts sound a lot less far out than some of the other ideas that Amazon has patented, such as flying warehouses and parachute package drops.
    • By Michael Krewson
      Amazon is putting the finishing touches on a concept for new Seattle area grocery stores called AmazonFresh Pickup, according to permit filings reported by GeekWire.
      E-commerce giant Amazon has filed permits for stores in the Seattle neighborhoods of Ballard and SoDo, according to GeekWire's images from the Seattle Department of Construction and Inspections.
      Amazon did not formally announce the stores to the technology blog, but CNBC is reaching out for comment.
      Signs for the store exteriors read, "Shop online. Pick up here," and "Relax while we load your groceries," according depictions in the permits. GeekWire also visited the planned locations of the stores, where there are awnings for drive-up grocery pickup.
      Based on previous permits, GeekWire posits that there will be about 15 employees at each location, and three to five workers will be dedicated to bringing orders out to parked cars with an average wait time of 5 minutes.
      Amazon has recently experimented with several retail concepts, including a smart convenience store, Amazon Go. Amazon has also explored permits for drive-up grocery stores in the Bay Area, according to Silicon Valley Business Journal.
      Amazon CEO Jeff Bezos has said the company's tech savvy — especially artificial intelligence — allows the company to do things like sort fresh strawberries better than the human eye.

      A new report reveals that construction work is almost done on Amazon’s upcoming drive-up grocery concept, AmazonFresh Pickup.   Two locations are in the works, both in Seattle, according to GeekWire, which based its report on city permits filings. Each store includes an awning for drivers to park under and a brick-and-mortar store where employees put orders together, the report said.     Amazon has not commented on the project. But signs that appear to be motion-activated and that read “Your order is order on the way” are installed in front of the parking spaces at one of the locations, the report said. In another hint that the stores are getting closer to opening, a film crew was working at the SoDo site Monday morning. They wouldn’t say what they were doing, but Amazon has in the past included promotional videos to introduce new concepts, such as the one released when the company announced the Amazon Go automated convenience store last year.
      Permit records also point to what could be the web address for the online shopping portion of the experience: www.amazon.com/pickup. For now, the address redirects to a page that doesn’t load.
    • By The Librarian

      Preaching in the Amazon region in Brazil. Photo shared by @likke_miller
      View the full article
  • Topics

  • Posts

    •       http://www.newsbomb.gr/ellada/news/story/779281/allagi-oras-pote-kai-giati-gyrizoyme-ta-rologia-mia-ora-mprosta
    •   «Είθε η Καρδιά σας να Παραμείνει Ταπεινή και να Ζήσετε για Πάντα!»  Ο Άντονι Μόρις, μέλος του Κυβερνώντος Σώματος, βάσισε την ομιλία του στο εδάφιο Ψαλμός 22:26, το οποίο στο τελευταίο μέρος του αναφέρει: 
      «Είθε να ζήσει η καρδιά σας για πάντα». Για να λάβουμε αυτή την ευλογία πρέπει να είμαστε ταπεινοί. 
      Ο αδελφός Μόρις τόνισε ότι αν δεν είμαστε ταπεινοί παύουμε να είμαστε χρήσιμοι στον Ιεχωβά. Ο καθένας από εμάς, ακόμα και αν είμαστε παλαίμαχοι Χριστιανοί, θα μπορούσε να παραβλέψει το πόσο σημαντικό είναι να μοιάζουμε στον Χριστό Ιησού.—2 Πέτρου 1:9. Οι Γραφές περιέχουν παραδείγματα ατόμων που εκδήλωσαν ταπεινοφροσύνη και ατόμων που δεν εκδήλωσαν. 
      Ο Ηρώδης Αγρίππας αποδέχτηκε με αλαζονεία τις κολακείες του λαού που του απέδωσε δόξα η οποία ανήκε μόνο στον Θεό. Τότε, ο άγγελος του Θεού τον πάταξε και «τον έφαγαν τα σκουλήκια». (Πράξεις 12:21-23) 
      Σε αντίθεση, ο Πέτρος, όταν έλαβε επίπληξη από τον Ιησού επειδή σκεφτόταν «όχι τις σκέψεις του Θεού, αλλά των ανθρώπων», προφανώς δεν δυσανασχέτησε ούτε θύμωσε. (Ματθαίος 16:21-23) Δέχτηκε τη διόρθωση και έγινε παράδειγμα ταπεινοφροσύνης.—1 Πέτρου 5:5. Μερικοί σπουδαστές θα αναλάβουν την υπηρεσία Μπέθελ σε κάποιο γραφείο τμήματος των Μαρτύρων του Ιεχωβά, και ο αδελφός Μόρις προειδοποίησε ότι αν δεν είναι ταπεινοί θα είναι δυστυχισμένοι στον διορισμό τους. 
      Ωστόσο, μπορεί να είναι δύσκολο για κάποιον να διακρίνει ότι δεν είναι ταπεινός. Για να το δείξει αυτό, ανέφερε πως, πριν από πολλά χρόνια, όταν ένας πρεσβύτερος δέχτηκε συμβουλή επειδή δεν εκδήλωνε ταπεινοφροσύνη, έστειλε επιστολή στο γραφείο τμήματος στην οποία έγραφε: «Είμαι ο πιο ταπεινός άνθρωπος που γνωρίζω». Ο αδελφός Μόρις πρότρεψε τους σπουδαστές να μην αναπτύξουν τέτοια στάση. 
      Θα παραμείνουν ταπεινοί αν δεν έχουν μεγάλη ιδέα για τη δική τους εξουσία αλλά αντίθετα αναγνωρίζουν ότι η πραγματική εξουσία βρίσκεται στα χέρια του Ιεχωβά Θεού και του Χριστού Ιησού.     Αποφοίτηση της 137ης Τάξης της Βιβλικής Σχολής Γαλαάδ της Σκοπιάς