Amazon to control 70 percent of the voice-controlled speaker market this year

[Guest Nicole]

Amazon is dominating the voice-controlled speaker market, according to a new forecast from eMarketer out this morning. The maker of the Echo-branded speakers will have 70.6 percent of all voice-enabled speaker users in the U.S. this year – well ahead of Google Home’s 23.8 percent and other, smaller players like Lenovo, LG, Harmon Kardon, and Mattel, who combined only account for 5.6 percent of users.

The new report backs up another from VoiceLabs released in January, which also found that Amazon was leading the voice-first device market, thanks to Echo’s popularity.

While the market itself is not expected to be a winner-take-all scenario, competitors like Amazon and Google will win entire homes, as most consumers have said they wouldn’t consider buying a competing device once they already own one voice-controlled speaker.

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[admin]

I was just inside Costco (reluctantly) and noticed how quieter the place was..... I wonder if it is due to the "Amazon effect"?

Apple has really lost out in the innovation game for the last few years. Siri is not improving and Alexa is wowing people.

 

Google Home will have to prove itself.

Microsoft Cortana is a non-starter.

This is a winner take all economy.