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The reality of virtual reality is slowly setting in. The maker of your first flip phone, Nokia, is 

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 its orb-shaped VR camera, OZO.

First on Nokia’s list of “what went wrong”: OZO’s $60,000 price point—apparently VR isn’t worth mortgaging your house over. But even the industry’s less-pricey models have been slow to catch on. Sony slashed its Playstation VR price in 

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, and Facebook has lowered the tag on its Oculus VR twice already. 

The decision means 310 Nokia employees will get the ax (close to 30% of its tech arm) and serves as 

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 it’s not cut out for hardware. 

But Nokia’s brainiacs are going to give it one more shot, turning their attention to the recently acquired consumer brand, Withings—a wearable e-watch and digital health company that competes with the likes of Apple. 

Luckily for Nokia, Apple is clueless about hardware.

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