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Oprah: The Content Wars Are On


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If the AT&T-Time Warner approval didn't shake up media enough—the race for original content should.

Oprah Winfrey just signed a multiyear contract with Apple, which plans to take Netflix, HBO, Amazon, and any other content creator head-on.

  • Apple made this clear when it poached two top Sony media execs (the guys behind "Breaking Bad" and "The Crown").
  • It also committed at least $1 billion towards original content (perspective: Netflix is spending $8 billion this year).

Apple already locked in contracts with a few big names like Kevin Durant and Steven Spielberg. But Oprah's deal, which follows Netflix's multiyear contract with the Obamas, raises the bar.

Our Monday morning hot take: Apple is sitting on $267 billion in cash. If you're a big time TV or movie personality, you might be getting a call.

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