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FDA Wants To Outlaw Flavored Vape Juices!

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The FDA Drops the Hammer on E-Cigs

"Oh that? That's just a thumb drive, mom."

Some of those e-cigarettes that have taken off in America's high schools could soon be banned for everyone...precisely because they've taken off in America's high schools.

"The number of teenagers we believe are now using these products...has reached an epidemic proportion," FDA Commissioner Scott Gottlieb said yesterday.

  • Per the CDC, of the 3.6 million middle- and high-schoolers who identify as tobacco users, 2.1 million (or ~58%) used e-cigs.

So here's what Gottlieb's doing: The FDA told major e-cig manufacturers (Juul, Logic, MarkTen, blu, and Vuse) they have 60 days to come up with strategies to address use among teenagers.

And if they don't...regulators could force e-cig companies to drop all flavored tobacco products that appeal to kids (say goodbye to crème brûlée or fruit medley e-cigs).

Juul, which has captured ~72% of the $2.3 billion e-cig market, says it advertises to adults looking to quit smoking. But Gottlieb's take? "I am willing to narrow the off-ramp for adults to close the on-ramp for kids."

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