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It's reportedly lobbying brick-and-mortar retailers to start accepting its Amazon Pay digital wallet, per the WSJ. The move would expand a service that has primarily lived online into physical retail.

Digital wallet, (n.)—An electronic account to which consumers upload credit/debit card information. Can be used for online payments and in brick-and-mortar retail using a phone's wireless connection at a tap-and-go terminal.

  • Do a couple tap-and-go test runs at your local CVS before taking your talents to Target on Black Friday. We don't want any Brew readers getting verbally abused for holding up the line.

Why get into digital wallets? After all, fewer than 1% of all U.S. card transactions last year used them. Well, Amazon's thinking the best time to get some skin in the game is when the competition is slim.

And who's the competition? Mostly PayPal, Visa Checkout, and Apple Pay (which was accepted in-store at more than 5 million U.S. locations as of May), but the field's growing.

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