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Like the standing taco shell, Samsung’s new Galaxy Fold smartphone has earned its spot in the annals of folded-things-history. After teasing techies with a sneak peek in November, Samsung took yesterday for a little chest thumping and phone folding.

How ’bout some specs

The Galaxy Fold—essentially a phone that expands into a tablet—starts at $1,980 (wut) and is set for an April 26th release.

  • It boasts a 4.6-inch screen when sandwiched in half, but expands to 7.3 inches once opened. Oh, and don’t forget about its two (2) batteries and six (6) cameras.
  • The phone is also adapted for triple-app multitasking, meaning you can text your date while also looking up the bar where you’re meeting on Google Maps while (most importantly) stalking their Facebook. Finally, the innovation we’ve been waiting for.

And for all you skeptics out there…

We know what you’re thinking: The smartphone market is saturated.

You might be right-ish, given that Apple is looking beyond the iPhone for revenue sources in the face of lower demand. Plus, estimates show that more than 5 billion people around the world have mobile devices (more than half of which are smartphones).

  • But Samsung isn’t flinching. CEO DJ Koh said the Galaxy Fold “breaks new ground because it answers skeptics who say everything possible has been done, that the era of smartphone innovations is over, and that the smartphone is a mature technology in a saturated market.”

Zoom out, c/o Bloomberg: “It’s a leap that rivals the category shifts not seen since smartphones took off with a broad audience more than a decade ago.” 

+ While we’re here: If you’re scared away by the price or you've been burned one too many times by a fitted sheet, Samsung also released four new varieties of its flagship Galaxy S10 smartphone yesterday, doubling its launch roster from years past.

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