Instagram is adding a checkout feature that’ll let users buy products from brands and retailers on their feed directly inside the app

[SciTechPress]

You thought ordering that colon cleansing tea off Instagram was easy before? You’re in for a real treat now.

Instagram is adding a checkout feature that’ll let users buy products from brands and retailers on their feed directly inside the app, meaning they won’t have to leave Instagram to finish the transaction.

Advantage retailers: When it takes fewer steps to complete a purchase, shoppers are far more likely to smash that “place order” button.

Advantage Instagram: First, it’ll keep a small cut of each sale.

• Plus, it makes sense for IG parent Facebook. For now, only Instagram will store shoppers’ payment and shipping info, but remember...Facebook has said that payments and commerce is a revenue stream it’ll be leaning into going forward.

The checkout feature is starting with just 20 brands. The WSJ calls it a “cautious step” toward taking on Amazon, but you can call it a quick way to blow your bonus.

Via Morning Brew