If diners agree to let McDonald’s know who they are, menus could offer food based on their past...
Ray Kroc first opened a McDonald's franchise in 1955, from the McDonald brothers, then purchased the remaining McDonald's chain in 1961 and built it into the most successful fast food operation in the world.
The McDonald's McGold Card is a food-redemption ticket that provides the owner with free, unlimited McDonald's for life. The existence of the card gained international attention after actor Rob Lowe flashed his on Jimmy Kimmel LiveÂ in 2015. Since then, it has been revealed that a range of VIPs and celebrities have their own version of the card - from Bill Gates to Warren Buffett. So how do 'normal' people go about getting one? Here are the details.
When Rob Lowe appeared on Jimmy Kimmel Live with a golden McDonald's card last year, one big question remained: How could the Average Joe get his own card that granted him access to unlimited McDonald's? Not easily, a little sleuthing revealed.
The first complication: Rob Lowe's Gold Card was not issued by McDonald's corporate office. Instead, it is from the owner of, and can only be used at, McDonald's franchises in Santa Barbara or Goleta, California.
While Lowe says he received the Gold Card because his buddy's dad created the McMuffin, McDonald's confirmed to Business Insider that he in fact received the card from David Peterson Â— the buddy in question, who is now a McDonald's franchisee himself.
Herb Peterson, who passed away in 2008, was a legendary force in the fast-food world. He debuted the first Egg McMuffin at the Santa Barbara McDonald's he co-owned with DavidÂ in 1972. Peterson started his work with McDonald's as the vice president of the company's advertising firm, D'Arcy Advertising, and went on to become a franchisee and operator of six McDonald's locations.
Today, David Peterson has carried on his father's legacy with the chain. Earlier this year, the franchises he runs in the Santa Barbara and Goleta areas became some of the first to launch "taste-crafted" sandwiches as part of the McDonald's turnaround plan, reports local news stationÂ KEYT.
Peterson also wields the power to give out Gold Cards, granting the recipient free McDonald's at the locations he owns and operates. While Lowe is quite likely the most high-profile person to be awarded the card, he is not the first Â— just the first to brag about it on late-night TV.
For example, Larry Crandell was awarded a GoldÂ Card by Peterson on his 90th birthday, reportsÂ SantaBarbara.com.Â While the cards are nearly identical, unlike Lowe's card, Crandell's awarded him free McDonald's for life.
Crandell is a bit of a celebrity in Santa Barbara, having reportedly helped raiseÂ millions of dollarsÂ for the community as a volunteer and expert emcee.
In fact, McDonald's franchisees across the country appear to be more than happy to give local heroes free food with their own versions of the "Gold Card." Â
Warren Buffett toldÂ CNBCÂ he had a McDonald's card that allowed him to order unlimited food for freeÂ in Omaha.
Charles Ramsey, who ditched his half-eaten Big Mac to help rescue three kidnapped women in May 2013, was awarded free McDonald's at all locations for a year and unlimited McDonald's for the rest of his life at local Ohio restaurants.
In March, Ottawa Senators goalie Andrew Hammond, nicknamed the Hamburglar, received a card that gave him free McDonald's for life from an Ottawa franchisee who, coincidentally, was also the father of Hammond's former coach.
However, there are only two major confirmed stories of people in possession of cards granting them free, unlimited McDonald's anywhere in the country, or even the world.
While on the campaign trail in 2012, Mitt Romney told a story of how his father had a "little pink card"Â that awarded him free McDonald's for life. McDonald's confirmed that founder Ray Kroc had given Romney the card, but did not have any record of the reason for the gift. However, the chainÂ notedÂ that Kroc was known to informally gift these Lifetime "Be Our Guest" cards to various people throughout the years. Â
By Guest Nicole
By Guest Nicole
NEW YORK (AP) — Like the indestructible Twinkie, Chicken McNuggets are practically a culinary punchline, a symbol of hyper-processed fast food with a list of ingredients that reads like a chemistry exam. But now McDonald's wants to take at least some of the mystery substances out.
The world's biggest hamburger chain says it is testing a version without artificial preservatives.
It's the latest move by McDonald's to try to catch up with changing tastes and turn around its business, which has lost customers in recent years.
The new McNugget recipe is "simpler," and "parents can feel good" about it, the fast-food company said.
While McDonald's did not give full details about what is or isn't in the test recipe, it said the new McNuggets do not have sodium phosphates, widely used food additives that the company has said can keep chicken moist. Also, the McNuggets will not be fried in oil containing the artificial preservative TBHQ.
Chicken McNuggets have become an often-mocked symbol of heavily processed fast food since they were introduced in the 1980s. The breaded and fried nuggets are made of ground-up chicken rather than intact chunks of meat and are delivered to stores frozen.
The company said it began testing the new recipe in about 140 stores in Oregon and Washington in March. The test was first reported by Crain's Chicago Business.
As people pay closer attention to food labels, companies across the food and drink industry have adjusted recipes to remove ingredients that may sound unappetizing.
Last year, for instance, McDonald's changed its grilled chicken recipe to replace sodium phosphates with vegetable starch and to remove maltodextrin, which was used to increase browning.
The McNugget test reflects the sensitivities of parents of young children in particular. McDonald's has long targeted families, with its Happy Meals and Ronald McDonald mascot.
McDonald's said it is getting feedback from customers with the McNugget test, and did not say when it might launch the new recipe nationally.
Last week, McDonald's said sales rose 5.4 percent at established U.S. locations during the first three months of the year. The results were boosted at least in part by higher prices and the closing of underperforming stores.
McDonald's Corp., based in Oak Brook, Illinois, has more than 14,000 locations in the U.S.