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I was reading on other forums (I know, forgive me...) and I kept seeing them call some behavior FUD.

I had to google it.... and learned a new acronym / word:

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FUD is a disinformation strategy used by marketing and sales professionals that stands for Fear, Uncertainty, and Doubt. It's commonly used in the sales, marketing, polling, and public relations fields. FUD is used to influence consumer perception of a competitor's product by appealing to fear.

 

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