Wild, wacky, impossible: The world's most outrageous concept cars

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Story highlights

• Concept car designs may never be realized, but they are a chance to showcase the creativity of different car brands
• From the relevant to the fantasy, CNN takes a look at some of the world's most eye-catching car designs

John McIlroy is Deputy Editor of Auto Express and Carbuyer. The views expressed here are solely his own.

(CNN)This may sound odd, given that they're the foundation for a multi-billion-dollar industry, but car manufacturers just love to play.

Sometimes they have technical theories they want to prove. Sometimes they want to gauge customer reaction to an idea or a change of direction.

Sometimes (and whisper this) they just want the column inches and headlines.

The only thing worse than being talked about is not being talked about, right?

http://www.cnn.com/2016/08/24/autos/worlds-best-concept-cars/