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Sure, Snap offers a new cast of dancing Bitmojis every time you hit “update” (that’s not gonna change). But with this new Netflix-style algorithm, the news on your Discover feed will be vetted and tailored specifically to your content-consuming history.

And as Spiegel explained, it will put a 1,000-foot pole between Snap and other social media sites like Facebook and Twitter, where a friends-sharing-algorithm has populated newsfeeds with Fake News. And let’s face it, did Bethany really root out the source before sharing “7 Things Ryan Gosling and Your Cat Have in Common”?

The new design/PR stunt comes at a pivotal time for Snap. Shares are down 45% since its IPO, Instagram Stories has almost lapped it in users (300M vs. 178M), and rev growth per user has been sluggish ($1.17 vs. $1.30 expected).

Let’s hope weeding out Fake News is the real answer.

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