Jump to content
The World News Media

The fashion maven behind the world's most beautiful Rolls-Royce


Guest Nicole

Recommended Posts

  • Guest

160523135613-13-rolls-royce-bespoke-super-43.jpg

Chichester, England (CNN)By the time Rolls-Royce unveiled its one-of-a-kind Serenity Phantom at the 2015 Geneva Motor Show, it was already one of the most buzzed about debuts of the international showcase.

Rendered opalescent with glossy mother of pearl paint and detailed with polished bamboo and smoked cherry wood, it was immediately hailed as "the world's most beautiful Rolls-Royce" and "fit for royalty."

But it's what's inside that truly captivated: The entire interior -- from the seats to the headliner -- was upholstered with pastel blue raw silk, sourced from Suzhou, one of China's silk embroidery capitals, and woven in one of the UK's oldest mills. Delicate flowers, a riff on Japanese royal robes and chinoiserie, were embroidered and hand-painted throughout.

This intricate beauty befit an opulent palace living room, or a priceless couture gown.

"With the fabric, the beauty of it, you just have to stop what you were thinking about and enjoy the moment," says Cherica Haye, the 31-year-old color and textiles maven who helped conceive the interiors. It was she who designed the distinctive floral motif and hand-painted the flowers within.

"It brings you down from 100 to a normal level. With materials you can do that."

Haye is part of Rolls-Royce Bespoke, a studio of craftsman and artisans charged with designing the marque's most ambitious, and expensive, custom models.

Initially trained in fashion at Central Saint Martins -- the prestigious London college that counts Alexander McQueen and John Galliano as alums -- she's elevating auto interiors to new heights.

From couture to cars

While studying textiles at Central Saint Martins, the Londoner had already mapped out her career: she would become a master of fabric innovation, and then take her skills to the storied ateliers of Paris.

"I wanted to be head of material development and design at Dior," she says, laughing, at the Rolls-Royce headquarters in the south of England.

"I don't even know if that exists, but that's what I wanted to do."

It was only when she started her Master in Fiber, Textile and Weaving Arts at the Royal College of Art, by then weary of the competitive nature of the fashion industry, that she decided to shift her focus to automotive design, driven by her dream of someday owning a Jaguar.

160523103443-09-rolls-royce-bespoke-exlarge-169.jpg

Rolls-Royce Bespoke color and material designer Cherica Haye at the company's production plant in Chichester, England.

Instead of interning, she developed conceptual textiles for the likes of Jaguar, Kia and Audi, submitting samples she'd developed as part of her course work.

Her talents eventually caught the eye of Rolls-Royce design director Giles Taylor. Impressed by her graduate portfolio, which incorporated unique woven horsehair blends and incorporated traditional Japanese dyeing techniques, he invited her to join his team less than a year later, when they were set to begin work on their most beautiful project yet.

But Haye is quick to point out that she's not the only one coming to vehicular design from an unexpected background. Michelle Lusby, for example, who worked with her on the Serenity interiors, comes from an illustration background.

Other team members have been handpicked from the worlds of tattooing, sign-making, yachting, saddlery, and costume design. Cross-pollination and interdisciplinary collaboration, it seems, are the foundation on which all projects rest.

"There's a constant coming together of different disciplines, but what strings us together is that we're all design," she explains.

"You just have to have an eye, and that's what connects... Not everybody's taste is going to be the same, but you have to have that."

A dream job

If anything, she finds that her background might have left her better prepared for her current position than people think. Like the luxury fashion industry, bespoke auto design calls for endless creativity and problem-solving. And, as in a couture house, her current clientele is catered to in every way, their every whim and request met regardless of the effort or expense.

And most importantly, both fields allow her to work with and develop unique textiles, which remains her true passion.

"At heart, I'm a textiles designer that specializes in color, in material makeup, in material innovation. Not just the overall feel of it, but to the minute, micro level. I do color, I do material overlaying, material-making, designing," she says.

"It seems pretty dreamy, eh?"

http://edition.cnn.com/2016/06/03/autos/rolls-royce-bespoke-serenity-phantom-cherica-haye/index.html

160601101116-rolls-royce-bespoke-serenity-phantom-1-super-43.jpg

160601101614-rolls-royce-bespoke-serenity-phantom-2-super-43.jpg

160601101840-rolls-royce-bespoke-serenity-phantom-3-super-43.jpg

160601102032-rolls-royce-bespoke-serenity-phantom-4-super-43.jpg

Link to comment
Share on other sites


  • Views 967
  • Replies 0
  • Created
  • Last Reply

Popular Days

Posted Images

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.
Note: Your post will require moderator approval before it will be visible.

Guest
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

Loading...




  • Recently Browsing

    • No registered users viewing this page.
  • Popular Contributors

  • Topics

  • Posts

    • Sudden weight gain or loss can be caused by various factors, some of which may indicate underlying health issues. Here are common causes for each: Visit this this site for more knowledgeable information https://phcworld.com/category/fitness/ Causes of Sudden Weight Gain: Fluid Retention (Edema): Caused by conditions like kidney disease, heart failure, or liver disease, leading to swelling in the body. Hypothyroidism: An underactive thyroid can slow metabolism, causing weight gain even without changes in diet or activity. Medication Side Effects: Certain drugs like steroids, antidepressants, or birth control can lead to rapid weight gain. Cushing's Syndrome: Excess cortisol production can cause fat accumulation, particularly in the abdomen, face, and upper back. Polycystic Ovary Syndrome (PCOS): Hormonal imbalances related to PCOS can cause weight gain, particularly around the waist. Emotional Eating or Stress: Stress and emotional eating can lead to overeating and weight gain, especially from high-calorie comfort foods. Menopause: Hormonal changes during menopause can lead to weight gain, particularly around the abdomen. Causes of Sudden Weight Loss: Hyperthyroidism: An overactive thyroid increases metabolism, leading to unexplained weight loss despite a normal or increased appetite. Diabetes: Uncontrolled diabetes can cause weight loss due to the body breaking down fat and muscle for energy. Cancer: Certain types of cancer, particularly in the digestive tract, may cause rapid weight loss. Gastrointestinal Disorders: Conditions like Crohn's disease, celiac disease, or IBS may affect nutrient absorption, leading to weight loss. Depression or Anxiety: Mental health conditions can reduce appetite, leading to unintentional weight loss. Chronic Infections: Tuberculosis, HIV, or other chronic infections can lead to significant weight loss as the body fights the infection. Medication Side Effects: Some drugs, such as chemotherapy or certain antidepressants, can cause weight loss as a side effect. If sudden, unexplained weight changes occur, it's important to consult a healthcare professional for proper diagnosis and treatment.
    • Yes, a balanced diet is crucial for maintaining good health. It provides the necessary nutrients, vitamins, and minerals that your body needs to function optimally. A diet rich in fruits, vegetables, whole grains, lean proteins, and healthy fats can help improve energy levels, support immune function, and reduce the risk of chronic diseases such as heart disease, diabetes, and obesity. Eating a variety of nutrient-dense foods also supports mental well-being and overall vitality. In contrast, poor dietary choices, such as excessive consumption of processed foods, sugars, and unhealthy fats, can lead to health issues and imbalance. Therefore, making mindful and balanced food choices is fundamental for long-term health and well-being. What are the key components of a balanced diet?
    • Eating healthy food is essential for maintaining overall well-being and supporting a balanced lifestyle. For more info about healthy food visit https://phcworld.com/category/healthy-habits/  Incorporating a variety of fruits, vegetables, whole grains, lean proteins, and healthy fats into your diet can help improve energy levels, boost immunity, and enhance mental clarity. It’s also important to stay hydrated and limit the intake of processed foods, sugars, and unhealthy fats. Making mindful food choices and establishing a balanced eating routine can lead to long-term health benefits and a more vibrant life. Whats your favourite food ?
    • Should Christians place greater trust in human-created philosophies or should a genuine Christian ground their desires from the scriptural perspective on the frailties of the mind and body? Psychology often falls short when it clashes with personal beliefs, regardless of the intentions behind it. James 1:14, Romans 12: 2 It also acts as a guide to clarify misconceptions, such as labeling "shunning" as an evil act rather than recognizing it as a corrective measure or a personal choice. This suggests a misunderstanding on the part of experts, more so than scholars, regarding psychological matters. The forum is structured around Christian ethics.
    • https://phcworld.com/category/health-and-wellness/ The Dendera Zodiac is a fascinating ancient Egyptian artifact that holds significant historical and astronomical value. Discovered in the Hathor Temple at Dendera, it is a carved bas-relief dating back to the Roman period of Egypt, around 50 BCE. This intricate depiction of the night sky features a circular representation of constellations and celestial bodies, showcasing the ancient Egyptians' advanced understanding of astronomy. The Dendera Zodiac is notable for its detailed depiction of zodiac signs, including Aries, Taurus, Gemini, and others. It also includes images of deities and mythological figures associated with these constellations. The artifact offers valuable insights into how the ancient Egyptians viewed the cosmos and how they integrated their religious and mythological beliefs with their understanding of the stars. Despite its importance, the Dendera Zodiac has been the subject of various interpretations and theories regarding its exact purpose and symbolism. Its rich artistry and complex design continue to captivate scholars and enthusiasts alike, making it a key piece in the study of ancient Egyptian science and religion.
  • Members

    No members to show

  • Recent Status Updates

  • Forum Statistics

    • Total Topics
      65.5k
    • Total Posts
      159.1k
  • Member Statistics

    • Total Members
      17,744
    • Most Online
      1,797

    Newest Member
    Kazadi kasombola
    Joined
×
×
  • Create New...

Important Information

Terms of Service Confirmation Terms of Use Privacy Policy Guidelines We have placed cookies on your device to help make this website better. You can adjust your cookie settings, otherwise we'll assume you're okay to continue.