Don’t Pass Quite Yet on MoviePass

[Jack Ryan]

MoviePass is putting the critics on silent. Its parent company, Helios and Matheson Analytics, intends to acquire Emmett Furla Oasis Films (EFO Films), controlling 51% of the joint venture (thanks for the scoop, Variety). 

You might know Helios: Its shares have dropped from $38.86 to around 42 cents since October. You can thank MoviePass's $10 per month, movie-a-day model, which burns about $20 million a month. It has about $42 million left in the bankfi...

You also might know EFO, with popular movies like Rambo, Lone Survivor, and Escape Plan. 

So what's Helios up to?

It's called MoviePass Films, but you can call it a long-term, Hail Mary for MoviePass. Burning this much cash has brought nearly 3 million users into the company's ecosystem. Now it just needs to monetize... 

With EFO it can:

(1) Generate revenue through its library of movies. 

(2) Start producing its own movies for theaters and digital streaming. 

Its first movie, American Animals (which it acquired the rights to), hits theaters Friday.