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Apple’s New Nike Watch Will Harass You Into Running

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At today’s live Apple event, the fruit unveiled the iPhone 7, Apple Watch Series 2, and the Apple Watch Nike+.

The watch — which comes in two sizes, 38 mm ($369) and 42mm ($399) —features built-in GPS tracking, a perforated sport band for ventilation, Nike+ Run Club app integration, and exclusive Siri commands for starting a run. Plus, push(y) notifications:

The Nike+ Run Club app offers daily motivation through smart run reminders, challenges from friends and even alerts informing when the weather is right to get outside. Training data, including pace, distance and heart rate are available at a glance, and through shared run summaries, the app promotes friendly competition, even allowing users to send fist bumps to each other right from the wrist.

One prompt in particular asks, “Are we running today?” No, Apple Watch,WE are not running. I am running; you are merely along for the ride, capturing all of my personal data, which you will use to expertly nag me at a later date.

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