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When 30 Seconds Costs Over $5 Million


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We're just over one week away from the most watched TV event of the year in the U.S.—when eager viewers across the country settle into their couches, buffalo chicken dip in hand, to marvel at four hours of...ads.

Come on, we know many of you are not tuning into the Super Bowl just to watch the ageless wonder go for his sixth title, and so do the companies looking to get your attention.

Here's the big news: CBS, which is broadcasting the game Feb. 3, is selling 30-second ads for $5.1 million to $5.3 million this year...in line with the $5.24 million NBC charged last year.

  • What's with ad pricing #DeflateGate? The Super Bowl drew 103.4 million viewers last year—the fewest in nine years.
  • But that hasn't stopped marketing teams from snatching spots.Amazon's drafting celebrities for beta testing, Doritos is pairing Chance the Rapper with the Backstreet Boys, and...is the Big Lebowski going to make a return? We could abide.

Notably missing: Coca-Cola, which will not run an in-game Super Bowl ad for the first time in more than a decade.


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