The unlikely pair makes more sense than you think.
When buying an Apple Watch, customers have just a couple of choices for bands. There are, of course, in-house options from Apple, high-end bands from Hérmes, and sporty picks from Nike. The latest added to that triumvirate is a bit surprising: shoe brand Toms.
Yes, the OG one-for-one company is getting into the watch band business, and worked with Apple to create a pair of bands that each come in multiple colors, for people looking to bring a bit of granola flair to their techy wrists.
Toms is still finding a way to give back through the bands, but not via a straight one-for-one model. Instead, for every Toms for Apple Watch band purchased, households in need will be given one year of solar light. In total, Toms hopes to provide 10,000 years of solar light.
The cause is unquestionably great, but Toms getting into this space does inspire a couple queries. When the watch first launched, Apple pushed the product hard to fashion consumers. It had a 12-page spread in Vogue, was on the cover of Vogue China, and special editions were gifted to people like Chanel creative director Karl Lagerfeld.
That direction has cooled a bit. In September, our sister site The Verge wrote that “Apple’s luxury watch dream is over.” Sales are also down; according to CNN, they’ve dropped 55% since the early 2015 launch, despite the fact that Apple released a new, cheaper version. Given all that, it makes sense that now they’re working with a brand like Toms. Prices are relatively low — just $49 and $75 — for each band.
The new relationship is mutually beneficial: Apple has something new to offer its customers that’ll appeal to a more casual crowd, and Toms gets to benefit from the tech giant’s authority and fanbase. “We’re excited to reach Apple’s wide audience and their loyal fans,” Toms founder Blake Mycoskie said over email.
At today’s live Apple event, the fruit unveiled the iPhone 7, Apple Watch Series 2, and the Apple Watch Nike+.
The watch — which comes in two sizes, 38 mm ($369) and 42mm ($399) —features built-in GPS tracking, a perforated sport band for ventilation, Nike+ Run Club app integration, and exclusive Siri commands for starting a run. Plus, push(y) notifications:
The Nike+ Run Club app offers daily motivation through smart run reminders, challenges from friends and even alerts informing when the weather is right to get outside. Training data, including pace, distance and heart rate are available at a glance, and through shared run summaries, the app promotes friendly competition, even allowing users to send fist bumps to each other right from the wrist.
One prompt in particular asks, “Are we running today?” No, Apple Watch,WE are not running. I am running; you are merely along for the ride, capturing all of my personal data, which you will use to expertly nag me at a later date.
The new Apple Watch will include the Breathe app — Screencap from Apple's web site
The third iteration of the Apple Watch, unveiled today at the company’s Worldwide Developer Conference (WWDC), will have a number of new apps focused on health, allowing it to compete more directly with wearables like Fitbit. Its new Activity app will help athletes share results with their friends; another is specially designed to track the activity of athletes bound to wheelchairs.
But, as Jay Blahnik, Apple’s director of fitness and health technologies said in his presentation today, there’s more to health than fitness.
The new Breathe app is designed to help stressed-out users relax. Several times throughout the day, the app will ping the user, saying it’s time to take a minute to breathe. The user can hit the snooze button, so the reminder comes back later if they’re in the middle of something, or they can start the exercises then. Using animations and vibrations, the app then guides the user through deep breathing exercises that last between one and five minutes. The watch detects the user’s heart rate, which shows up on the screen, to see how the exercises are working.
Deep breathing isn’t a new technique—it’s been incorporated into millennia-old practices like meditation and yoga. Although a quote from Deepak Chopra, whoGizmodo calls a “noted bullshitter,” was included in Blahnik’s presentation, the science backing up the benefits of breathing exercises is rock solid. Over the past few decades, multiple studies have shown that deep breathing can help ease symptoms of mental illnesses such as anxiety, stress, and depression, as well as physiological ailments such as pain (even during childbirth) andrecovery after heart surgery.
“You can influence asthma; you can influence chronic obstructive pulmonary disease; you can influence heart failure,” Mladen Golubic, an internist at the Cleveland Clinic’s Center for Integrative Medicine, told NPR. “There are studies that show that people who practice breathing exercises and have those conditions — they benefit.”
Here’s the thing, though—if you’re stressed about doing your exercises right, or if some digital system repeatedly diverts your attention while you’re occupied with something else, then there’s no point.
But for Apple Watch users who could use a little mental health break throughout the day, this app might just be a game changer.
I think that's just "old" speak, maybe wanting to sound a little Shakespearean perhaps? "Cowards die many times before their deaths; The valiant never taste of death but once. Of all the wonders that I yet have heard, it seems to me most strange that men should fear; Seeing that death, a necessary end, will come when it will come"......
But then guess what, I found this!
So I wasn't too far off the mark after all
*INVITATION MEMORIAL 2017*
This year, according to the Bible’s lunar calendar, the anniversary of Jesus’ death falls on Tuesday, April 11. Jehovah’s Witnesses invite you to meet with them on that date to listen to an explanation of how his death can benefit you and your family.
Memorial of Jesus’ Death Peace, Health, and Prosperity—Everyone’s Dream...
BAGUIO CITY—Jehovah’s Witnesses (JW) in the Philippines have asked the Department of Foreign Affairs (DFA) to intercede on behalf of Filipinos who face arrest or deportation in Russia for belonging to their faith.
The Watchtower Bible and Tract Society of the Philippines, the legal and corporate arm of JW, made the appeal when it met DFA officials this week on behalf of more than 8,000 Filipino Jehovah’s Witnesses in Russia.
Hundreds of Jehovah’s Witnesses in Russia are affected by a warning issued by the Russian prosecutor general about what it described as the JW’s “extremist activities.”
Read more: http://globalnation.inquirer.net/152841/pinoy-jehovahs-witnesses-russia-face-deportation#ixzz4ZxCdfT9v
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Philippine Daily Inquirer / 05:40 AM February 24, 2017 / more link info's....
Este es el camino. Anden en él (Is. 30:21).
A lo largo de la historia, Jehová ha dado instrucciones y guía específicas. Por ejemplo, en el jardín de Edén dio instrucciones claras para guiar a la humanidad por el camino que lleva a la felicidad y la vida eterna (Gén. 2:15-17). Pero Adán y Eva no siguieron su guía, y las consecuencias fueron terribles: tuvieron que vivir una vida llena de sufrimientos y murieron sin ninguna esperanza. Eva siguió un consejo que creyó que venía de una serpiente, y Adán escuchó a su esposa, aunque no era más que un ser humano como él. Como los dos rechazaron la guía que su Padre les había dado con tanto cariño, ellos y todos sus descendientes acabaron condenados a muerte. Hoy, Jehová se ha puesto de pie delante de sus siervos, por decirlo así, y les está señalando el camino que los mantiene protegidos y los lleva a la vida eterna. Además, es un pastor cariñoso que guía a sus ovejas y las previene para que no tomen ninguna ruta peligrosa. w16.03 4:2, 3