JAB’s Reimann Family Owns Up

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The Reimann family (believed to be the second-wealthiest in Germany with a $37 billion fortune) just confirmed its past support for the Nazi regime following a report alleging as much in one of Germany’s most popular papers.

This is the family behind JAB Holdings. And even if you don’t know JAB, you know JAB. It’s sunk about $60 billion into acquiring brands that dominate many Americans’ morning routines—from Peet’s and Keurig Green Mountain coffee to Panera Bread and Einstein Bros. Bagels.

Now-deceased members of the Reimann family used Russian civilians and French POWs as forced labor for their businesses and private villas during the Third Reich, and they contributed to Nazi organizations as early as 1931.

• The Reimann offspring said they’ll donate about $11.3 million after learning the extent of the family’s Nazi ties. Where the money will go? TBD.

Zoom out: The Reimanns aren’t the first German dynasty owning up to Nazi ties decades later—other companies include Hugo Boss, Daimler, Deutsche Bank, and more.