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Why did Jeff Bezos come up with the name Amazon for his company, what did it represent?

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Jeff Bezos first named the company as Cadabra, after the magic slogan “Abra-Cadabra”. When he first mentioned this to his lawyer over the phone, his lawyer misheard it as “Cadaver ???” . Bezos knew right then, that the name would not stick.

Bezos had the customer-centric approach to the business, right from the start. So, he had proposed to change the name to “Relentless Inc”, a way of saying that the company would be relentless in its approach to customer satisfaction. In 1994, the company’s then de-facto CTO was Shel Kaphan. He was not very amused by the proposal. So, Bezos continued to look for options for the company name.

In the 1990s, the number of websites were finite, and countable by humans. The websites were sorted alphabetically on the “internet directory” of those days. After a bunch of research, Bezos settled on Amazon Inc for two reasons -

  1. Amazon river has the largest collection of flora and fauna in the world. Amazon Inc will represent the largest collection of retail items on the internet
  2. Amazon-dot-com will appear in the first pages of the internet directory, making it easier to attract users and customers.

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      SECOND: VS:21 for then there will be great tribulation such as has not occurred since the world’s beginning until now, no, nor will occur again.
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      FOURTH: CHAPTER 13:36 Then after dismissing the crowds, he went into the house. His disciples came to him and said: “Explain to us the illustration of the weeds in the field.”37 In response he said: “The sower of the fine seed is the Son of man;38 the field is the world. As for the fine seed, these are the sons of the Kingdom, but the weeds are the sons of the wicked one,39 and the enemy who sowed them is the Devil. The harvest is a conclusion of a system of things, and the reapers are angels.40 Therefore, just as the weeds are collected and burned with fire, so it will be in the conclusion of the system of things.41 The Son of man will send his angels, and they will collect out from his Kingdom all things that cause stumbling and people who practice lawlessness,42 and they will pitch them into the fiery furnace. There is where their weeping and the gnashing of their teeth will be.43 At that time the righteous ones will shine as brightly as the sun in the Kingdom of their Father. Let the one who has ears listen.
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      King Solomon foretold at Proverbs 2:21 For only the upright will reside in the earth,And the blameless will remain in it. 22 As for the wicked, they will be cut off from the earth,And the treacherous will be torn away from it.
      King David foretold at Psalms 37:10 Just a little while longer, and the wicked will be no more;You will look at where they were,And they will not be there. 11 But the meek will possess the earth,And they will find exquisite delight in the abundance of peace. vs:29 The righteous will possess the earth,And they will live forever on it.
      Psalms 34:16 But the face of Jehovah is against those doing what is bad,To erase all memory of them from the earth
      Jesus foretold at Matthew 5:3 “Happy are the mild-tempered (meek), since they will inherit the earth.
      FIFTH After those ignoring Jehovah are removed from the Earth there are only those doing His will remaining. They are foretold to be survivors of the Great Day of God Almighty, they survive as the first citizens of God’s Kingdom. Daniel 12:1“During that time Michael will stand up, the great prince who is standing in behalf of your people. And there will occur a time of distress such as has not occurred since there came to be a nation until that time. And during that time your people will escape, everyone who is found written down in the book. Yes, because they exercised Faith in God and did His Will by “preaching the Good News of God’s Kingdom” and educated themselves about the many facets of belief in God and what He expects of humans, their names are written in God’s Book.
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      Only Jehovah’s Witnesses are doing the expressed will of God, Announcing Jehovah’s Kingdom as they go door to door preaching the “Good News of God’s Kingdom” to all the inhabitants on Earth. We invite you to careful examine all our beliefs that are guaranteed by God Himself. Every belief has a foundation found in the written word of God. Join us as we seek first the Kingdom of God as the solution to mankind’s problems!
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      Please consider the many aspects of God’s Kingdom and How it will bring an end to protests, hate and death, Forever! by exploring the link and all of jw.org
       
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