Facebook’s Frankenstein Moment

[Guest Nicole]

Victor Frankenstein, looking over a creature he had made, eventually realized that he couldn’t control his creation. CreditHammer Film, via Photofest

On Wednesday, in response to a ProPublica report that Facebook enabled advertisers to target users with offensive terms like “Jew hater,” Sheryl Sandberg, the company’s chief operating officer, apologized and vowed that the company would adjust its ad-buying tools to prevent similar problems in the future.

As I read her statement, my eyes lingered over one line in particular:

“We never intended or anticipated this functionality being used this way — and that is on us,” Ms. Sandberg wrote.

It was a candid admission that reminded me of a moment in Mary Shelley’s “Frankenstein,” after the scientist Victor Frankenstein realizes that his cobbled-together creature has gone rogue.

“I had been the author of unalterable evils,” he says, “and I lived in daily fear lest the monster whom I had created should perpetrate some new wickedness.”

If I were a Facebook executive, I might feel a Frankensteinian sense of unease these days. The company has been hit with a series of scandals that have bruised its image, enraged its critics and opened up the possibility that in its quest for global dominance, Facebook may have created something it canÂ’t fully control.

Read more: https://www.nytimes.com/2017/09/21/technology/facebook-frankenstein-sandberg-ads.html